Google Analytics (GA) is free software that tracks and analyzes your web traffic. It is incredibly easy to use, but sometimes you need expert analyst help to make your data actionable.
Here is how InfoTrust consultants can help you:
- Google Analytics Training
- Google Analytics Setup
- Google Analytics Troubleshooting
- Google Analytics Analysis and Conversion Optimization
- Google Analytics ROI
Google Analytics Training
We offer different classes and seminars from basic ‘101-type’ on how to install Google Analytics to highly technical sessions on how to customize Google Analytics tracking code. Before the presentation, we will sit down with you, and we will help you choose which topics you want us to cover, presentation’s technical level, and how much time to spend on each segment.
Learn more about our Google Analytics trainings and workshops.
Google Analytics Setup
First step in a successful web analytics implementation is understand what data to collect. Dropping that little snippet of JavaScript code at the bottom of your page is not enough. A number of things need to be configured or programmed to track environments that are slightly more complicated:
- Track document download
- Track goal conversions
- Track site search
- Track visitors across multiple domains and subdomains
- Integrate Analytics with Flash or AJAX
- Cross-domain tracking
- Integrating Google Analytics with SalesForce and other CRM
- Tracking Online and Offline Marketing Campaigns
- UTM Tracking Code Issues
- Linking Google Analytics with AdWords
- Migrating to Google Analytics Software
Google Analytics Troubleshooting and Q&A
Do you have a list of questions or want to explore some new ideas with Google Analytics? We are available immediately for hourly consultations – our beginner packages are 4 and 8 hours and quite often this is all you need to get your issues resolved:
- How to install Google Analytics?
- How do I understand tracking codes?
- What do I do about empty reports / missing data?
- How do I Import and export data?
- What are the filters and regular expressions?
- How do I integrate E-commerce?
- How do I segment site visitors?
- My Google Analytics numbers are out of sync with other reports…
Google Analytics Analysis and Conversion Optimization
- What mediums (pay-per-click, SEO, email, banners, affiliates etc) give the best ROI?
- What is the best way to track online and offline marketing campaigns?
- How do I integrate Google Analytics with AdWords?
- How do I migrate to Google Analytics
- Why does our check-out process turn visitors away?
- My Google Analytics numbers are out of sync with other reports…
- What digital marketing strategy brings more qualified customers to my site? Bringing a lot of people to your site is important, but what happens if people who come to your site are not your customers?
- Why do people come to my site, and then never fill-out a contact form or even call me? This is the question that is on everyone’s mind. So how about we do something about it?
- Why aren’t people using my website like it was intended? Let us guess, people do not visit your services page, people skip contact-us page, people leave your website too soon? Yes, we have been there before, and we can help you change this.
- SEO, PPC, Social Media Marketing – which one is better for me? The only thing that will help you prioritize your marketing efforts, and identify those that bring qualified customers to your site is web analytics. Let us help you, and you will not be disappointed in our results.
- How do I integrate web analytics with my PPC campaign so I know what ad brings quailifed potential customers to my site? We can integrate Google Analytics with AdWords analytics, sort out through all the discrepancies and help you build an AdWords campaign that brings qualified to your site.
Even today, many web marketeers think web analytics means tracking pageview and clicks. This couldn’t be further from the truth. We need to answer such powerful questions as ‘so what’, ‘what does this data mean to me’ and ‘how do we leverage this’?
Most importantly, we have to work together to understand the trinity of actionable insights & metrics – visit outcomes, visitor behavior and visitor experience.
There is a lot more that needs to be understood and defined than just page views and bounce rates. Here are just some things to consider:
Page Views If you run an e-commerce website is it good or bad to have more page views per visitor? If you have frustrating navigation, you’ll have lots of page views, but no one will buy. But even with easy navigation maybe people decide faster that you don’t have competitive prices and leave anyway. Just from reporting page views, how do you know which is the case? If you run a blog, your bounce rates may be close to 90+% because most of your visitors may end up reading just the first page. Does a page view or a bounce rate mean anything?
Hits. What are you tracking if you are tracking server hits? You site may be cached by internet server provider. Is it better to track server hits or page clicks?
Top Exit Pages. What does top exit page report tell you? That a person is frustrated with the site and leaves? It could be that the page is perfect, they found exactly what they were looking for and left.
Time on site. Is time on site a good thing? What if it is a support site?
All these metrics try to say something, but in reality they say very little. Worst yet, they overload us with a lot of data, but what do we show in terms of return on investment or improved customer experience?
To make web analytics actionable, we have to work together to identify key performance indicators that are unique to your site. Sometimes it is not enough just to collect data – we need to run optimization experiments, survey customers, run usability studies. Our team will help you make sense of your data on a weekly or monthly basis, and will help you make proper marketing decisions. You will work directly with one of our Google Analytics Qualified consultants who will become your partner and a trusted advisor. Assistance will be available over phone, email, chat and will include monthly or quarterly face to face meetings depending on your location.
The true power of web analytics is when you know how much money you need to spend to bring a person to your site and then persuade them to buy your product or a service. Why waste money on strategies and tactics, if you can’t measure their effectiveness? We help our clients asnwer tough questions about their digital marketing strategies.
Google Analytics ROI
How can Google Analytics increase my business profit?
Visitors come to your website with clear goals. Quite often these goals are sometimes not met and the sales opportunity associated with that user may be lost forever. InfoTrust consultants can gather data for you and most importantly help make this data actionable.
No matter if your business is eCommerce, lead generation, recruiting site or a multi-user blog. Different key performance indicators can be defined to measure effectiveness of your processes and information flow and to make assumptions about user behavior that can be tested and verified.
How can Google Analytics improve my marketing?
InfoTrust helps companies maximize ROI through actionable information derived from Google Analytics. We integrate Google Analytics within a marketing strategy and configure processes to track online marketing performance.
This information allows for much more effective marketing spending, as precise data drives improved ROI. Google Analytics will help identify the channels that are performing.
Paid search, natural search, affiliate marketing, email campaigns, and print campaigns will all be tracked for optimal decision making. We can even show you how to integrate Google Analytics with off-line marketing.
All our consultants, that work on Google Analytics projects, have been Certified by Google as Google Analytics Qualified Individuals. Give us a call today at 513-373-4216 or complete this form and we will get back to you as soon as possible.
