11:00am - 12:00pm EST
For News & Media companies, tracking the right data is key to understanding their audience, platform engagement, and advertising revenue. Outlining digital analytics touchpoints is an involved process for any company, but for those that own many websites and apps there is an additional layer of complexity.
In this webinar, Andy Gibson will take publishers through the process of creating a scalable digital analytics architecture to take full advantage of Google Analytics 360’s data collection, reporting capabilities and additional platform integrations.
Specifically, we’ll cover:
Join us on Thursday, May 25th at 11am EDT for a webinar you won’t want to miss!