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11:00am - 12:00pm EST


Head of Vertical | News & Media

Andy GibsonHead of Vertical | News & Media

For News & Media companies, tracking the right data is key to understanding their audience, platform engagement, and advertising revenue. Outlining digital analytics touchpoints is an involved process for any company, but for those that own many websites and apps there is an additional layer of complexity.


In this webinar, Andy Gibson will take publishers through the process of creating a scalable digital analytics architecture to take full advantage of Google Analytics 360’s data collection, reporting capabilities and additional platform integrations.


Specifically, we’ll cover:

  • Creating a Scalable Analytics Architecture
  • Collecting Custom Data Points with GA 360
  • Utilizing the DoubleClick for Publishers (DFP) – GA 360 Integration
  • Reporting Using GA 360 Roll-Up Properties
  • And more!


Join us on Thursday, May 25th at 11am EDT for a webinar you won’t want to miss!

InfoTrust, LLC
InfoTrust, LLC