Back to Basics: Customer Lifetime Value
In this webinar on Back to Basics: Customer Lifetime Value, we partnered with Zodiac, a leader in predictive consumer behavioral modeling, to run through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.
Specifically, we covered:
- The definition of Customer Lifetime Value (CLV)
- Why CLV is meaningful to your organization
- How to think about calculating CLV and why many methods are incorrect
- How to use CLV and predictive analytics to optimize your strategy and campaigns
- Common questions and concerns
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