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Event Details


12:00pm - 1:00pm EST



Michael LobanCMO

Co-Founder of Zodiac

Peter FaderCo-Founder of Zodiac

Having customer data is great, but knowing how to use the data is better!

Join InfoTrust and Zodiac, a leader in predictive consumer behavioral modeling, as we run through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.

Specifically, we’ll cover:

  • The definition of Customer Lifetime Value (CLV)
  • Why CLV is meaningful to your organization
  • How to think about calculating CLV and why many methods are incorrect
  • How to use CLV and predictive analytics to optimize your strategy and campaigns
  • Common questions and concerns

We’ll wrap up the webinar with a lively Q&A, where your questions will be answered by Peter Fader, co-founder of Zodiac and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage!

Join us Tuesday, May 9th at 12pm for a webinar you won’t want to miss!

InfoTrust, LLC
InfoTrust, LLC