1:00pm - 2:00pm GST
Do you struggle to leverage Google Analytics not just for analysis, but to activate digital marketing and power segmented campaigns?
You’re not alone! Google Analytics is a great tool for analyzing trends and digital marketing performance. As one of the most popular web analytics softwares in the world, it’s used by million of people annually. However, many organizations still grapple with being data-driven in their digital marketing.
With more integrations than ever – Google Data Studio, Google Optimize and the whole Doubleclick and Adwords stack – Google Analytics is a powerful tool that can be used to drive improvements in digital marketing spend and conversions. Particularly when it comes to online sales and revenue, having a strong analytics configuration can unlock opportunities to drive more business value for your organization.
After this webinar, you’ll:
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