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Event Details

08/16/2017

1:00pm - 2:00pm GST

Presenters

Regional Managing Director - InfoTrust International (Dubai)

Amin ShawkiRegional Managing Director - InfoTrust International (Dubai)

Do you struggle to leverage Google Analytics not just for analysis, but to activate digital marketing and power segmented campaigns?

You’re not alone! Google Analytics is a great tool for analyzing trends and digital marketing performance. As one of the most popular web analytics softwares in the world, it’s used by million of people annually. However, many organizations still grapple with being data-driven in their digital marketing.

With more integrations than ever – Google Data Studio, Google Optimize and the whole Doubleclick and Adwords stack – Google Analytics is a powerful tool that can be used to drive improvements in digital marketing spend and conversions. Particularly when it comes to online sales and revenue, having a strong analytics configuration can unlock opportunities to drive more business value for your organization.

After this webinar, you’ll:

  • Be able to explain how Google Analytics can provide insights about your consumer’s online shopping journey and friction points to purchase
  • Know what eCommerce data in Google Analytics can tell you about your top products and on-site promotions driving the most sales
  • Understand how to visualize the online shopping behavior funnel of consumers on eCommerce platforms and act with that data to power ad campaigns
  • Leave with best practices for using Google Analytics as a retailer or eCommerce business

Don’t wait – register now!

InfoTrust, LLC
InfoTrust, LLC