Leadership + Capability: Foundations of a Digital Marketing Company

Estimated Reading Time: 2 minutes

It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.” Charles Darwin.

Please watch this fantastic presentation by Carly Fiorina

I encourage you to watch and subscribe to Udemy presentations. However, I also encourage you to read about “The Red Queen’s race“. Here is a quote from an incident that appears in Lewis Carroll’s Through the Looking-Glass and involves the Red Queen, a representation of a Queen in chess, and Alice constantly running but remaining in the same spot.

“Well, in our country,” said Alice, still panting a little, “you’d generally get to somewhere else — if you run very fast for a long time, as we’ve been doing.”

“A slow sort of country!” said the Queen. “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”

As a fast emerging and growing digital marketing company in Cincinnati, we try and make sure we are ahead of the curve (if not paving the curve itself) by always adapting!

Share on FacebookShare on Twitter

Submit to StumbleUpon

Article written by Alex Yastrebenetsky

Author

  • Alex Yastrebenetsky

    Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as "The Brain" (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.

Facebook
Twitter
LinkedIn
Email
Originally Published: December 15, 2011

Subscribe To Our Newsletter

October 13, 2023
Originally published on December 15, 2011

Other Articles You Will Enjoy

How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.