In this webinar on Back to Basics: Customer Lifetime Value, we partnered with Zodiac, a leader in predictive consumer behavioral modeling, to run through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.

Specifically, we covered:

  • The definition of Customer Lifetime Value (CLV)
  • Why CLV is meaningful to your organization
  • How to think about calculating CLV and why many methods are incorrect
  • How to use CLV and predictive analytics to optimize your strategy and campaigns
  • Common questions and concerns

Fill out the form on the right to download the presentation!

InfoTrust, LLC
InfoTrust, LLC