Overview
Blogs, social networking sites, and YouTube™ videos all sound (and look) pretty cool. But before you dive into the social media pool, beware of the deep end that’s fraught with lawsuits and other legal trouble. Learn the critical role that HR must play in navigating employees away from these legal dangers during work hours — and why it’s just as crucial to pay attention to employees’ social media habits after they’re off the clock. Establish social media policies in your organization that help build a stronger company and allow employees to be an active brand advocates and recruiters.
Additionally, in this session, we’ll review the new legal challenges associated with social media recruiting and what employers can do to minimize their liability.
Who is attending?
- Small Business Owners
- Company Executives
- HR Managers
- Recruiters
Topics covered
- Examples of “social media experiments” that have taken a turn for worst
- Corporate case studies of winning social media policies
- Using employee generated content to attract best talent
- The legal risks associated with employees posting content on a company-run blog or social networking site
- What you should do if you stumble upon the company logo on an employee’s personal Facebook page
- Actions that employers can take to protect proprietary information and sensitive employee information
- The risks of monitoring an employee’s personal social media habits and the limits to observe to avoid legal trouble
- Step-by-step plan to writing and executing a social media policy in your organizations
