Social media optimization (SMO) is a set of techniques for generating publicity, brand awareness, traffic on the site through social media, online portals, community websites and user generated content.

Methods of SMO may include adding RSS feeds, social news buttons, blogging, microblogging, and joining online networks and portals where people connect with each other and share valuable information.

SMO helps you answer the following questions: how do I get more people to advocate for my brand; how do I engage with consumers through the media they are used to; how do I build a community around my brand; and how do I become an information provider for the consumers giving them value instead of a sales pitch?

Our process will focus on the following components that will help you establish your social media presence:

1. Increase your linkability – blogs, whitepapers, content aggregation and many other site features can increase your site’ connectivity with other relevant content providers.
2. Bookmarking and tagging – tagging the content on your site and using social bookmarking to promote your site pages.
3. Creating a rewards program for inbound links – ultimately inbound links are the holy grail of SEO. To encourage more inbound links, it is often necessary to create a rewards system. For example, listing all the recent linking blogs on your site makes is appealing for bloggers to mention you.
4. Let your content travel – optimizing you site is not enough. It is necessary to make your site’s portable content ( videos, images, whitepapers, PDFs and podcasts)travel to other networks, portals and appear on other blogs and sites. The furthest your content travels, more links you drive to the side.
5. Engage in mashups – let other use your content when they properly reference the content and link it to your site. Turn your content into widgets and plug-ins available for download. Syndicating your site’s content drives more people to your site.
6. Connecting and Rewarding your Active Visitors
7. We will evaluate how you work with your site audience, and whether you reward them for spreading the message about your company. Some, companies simply write thank-you letters, others send gift certificates. We will see how you can establish and maintain connections with your audience, and will offer ways to improve it.