According to Wikipedia,
Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
A recent article in Inc. Magazine, suggests that Facebook now tops Google in directing web traffic. It seems clear that if you are not using Facebook for your brand marketing and communications, you are missing out.
The challenge, however, is that it is tricky to measure the return on social media marketing as an investment. Everybody has an opinion about how to measure social media marketing results, but not too many companies really know if they are getting a return on their investment. Companies are trying out different tools and platforms to reach their prospective consumers. Some have been hugely successful; others have wasted time and effort, and their exposure has been negative. Social media pose many tactical challenges, and, as more and more channels become available, it becomes even more challenging to know which ones to use and when.
Our core principle in social media is not to race after every new fad. Instead, we focus on making consistent emotional connections with customers. An effective social media strategy is one that builds long-lasting connections with customers that turn into tangible results through appropriate social media channels.
Social Media Consulting Services
Consulting focuses on results, but this is difficult task when working with social media. Calculating ROI in social media is challenging in itself. Social media promotes rather qualitative and intangible, though enormously advantageous, objectives such as building trust and forming relationships. Using specially devised methodologies, we break down marketing objectives into smaller components, which help us measure social media strategies in a variety of ways: the reach of your message, the authority of your brand, client engagement, visitor interaction, and decreasing marketing cost. Depending on your objectives, we tailor our metrics to monitor changes in your business before and after our marketing initiatives.
Here are just some of the metrics that we can use to measure our results:
- Number of content submissions to a social site
- Promotional and traffic boosts that can be converted to RSS audience, registration or even sales
- Comments and page views on the site
- Links, long-term traffic from linking sites, search ranking, and long-tail search traffic
Our social media consulting strategy and services follow below.
Social Media Campaign Design
Our work revolves around your brand. We can take your brand online, or establish something new, fresh, and distinctive. Web design and an online presence have to be incorporated in your brand’s message. Otherwise, your message will lack consistency and will lose its power to impress, attract, and retain consumers. We facilitate an effective social media campaign design through a three-stage process: listening to the community, implementing and communicating what you have accomplished, and measuring the results. Once we measure the results, we continue to communicate with your community, monitor the progress, and adjust accordingly.
Social Media Coaching
Coaching in business, as in sports, motivates you to achieve what is best and right for your organization. Coaching helps you refine your strategy, focus on objectives, and always deliver by deadline. From our work and experience with other organizations, we know what works and what does not. With over 1000 case studies to draw from, we coach you based on what has worked in the past and what has not. And, with our knowledge and experience in the field, we do not just guide you through the field of social media: we educate you on how to accomplish your objectives. But we do not stop once we’ve mapped out the game plan—we help you achieve the results.
Additionally, coaching has specific benefits during a financial downturn. You are not hiring a consultant who does the work for you, but are working with a coach who teaches you how to do the work on your own to be best equipped for the future. Industry changes, environment changes. You must adapt. You need support from industry professionals who have their fingers on the pulse.
Social Media Monitoring, Optimization and Measurement
Monitoring, optimization, and measurement are just a few of the support services essential to a successful social media marketing campaign. To help you launch and achieve a successful campaign, we have to understand your marketing and PR objectives to develop both qualitative and quantitative approaches to track the results of our campaigns.
Community Management and Moderation
Our role as community managers is to launch and run online communities. Read an excellent post by Seth Godin, “Jobs of the future, #1: Online Community Organizer”
Blog Consulting and Copywriting
Whether you need help launching a new blog or improving an existing one, we can help. We offer an unmatched range of services from blog coaching and marketing to integrating blog platforms into your existing website and building advanced multi-author blog networks.
Are you ready to launch your social media marketing campaign? Call us at (513) 373-4216 or complete this form.
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