An effective Search Engine Optimization Plan begins with a thorough analysis of your current website, or an SEO Audit which addresses the questions below. The goal of SEO is to advance selected pages of your site so that they rank in the top 30 search engine results for targeted keywords and, ideally, on Google’s first page.
Although a site’s visual appeal keeps visitors engaged, it does nothing for your positioning in search engine results. Our SEO audit assesses the pages of your site for more than a dozen factors directly related to their rankings in search engines. From highly technical server settings to XML Sitemaps, we perform an in-depth analysis of your site, and provide you with an easy-to-understand report on its condition.
Work Process
Our audits consist of three components: site evaluation and research, a complete report, and a roadmap to optimize your site. Our reports are comprehensive and include screenshots, statistical information, a list of detailed findings, and clearly defined opportunities based on our findings. Our report outlines an overall strategy, specific tactics, and changes we propose to drive more visitors to your site. The roadmap section of the site will describe our proposed approach to improve your SEO, best practices, recommendations about site design, and a lot of actionable advice. Additionally, we include a project timeline, estimates for consulting services, and metrics to measure ROI.
SEO Audit Breakdown
Below is the list of topics that our SEO reports cover.
- Top keyword analyses — We analyze what keywords people tend to use when searching for your company, for the services you offer, or for your industry.
- Analysis of your top competitors’ websites and their SEO models — We look at the sites of your competition and evaluate their on-site optimization. Additionally, we look at when your competitiors’ sites come up on the search engine results page and how often people use those keywords.
- Deep analysis of your website and your website’s code and markup – Is your website coded such that it is easy for the search engine spiders to look at your site and index it? Does your code communicate your information to the search engines? We examine: site directories and file names, title tags, description and keyword metatags, h1 and h2 headers, content copy of gfve major pages, text links, and URLs.
- Detailed overview of strategies — We provide you with specific examples of how to best use your keywords, and outline a plan on how to improve your search engine ranking.
- Plan on how to improve linkability of your site by connecting with other sites and to establis a long-term strategy.
- Manual on how to write SEO content for your site.
- SEO best practices that will help you decide how to approach SEO plan and improvements in the future.
- Our SEO assessment includes a two-hour phone consultation, where we review the report and answer questions.
SEO Reports
Besides a full SEO package, we also are offer several reports that cover specific areas of search enegine optimization.
Keyword Research
We identify relevant search terms that people use to find content related to your business. Looking at your competition’s websites will help us understand how much effort you will need to invest to rank well. There are two components to pay attention to when making this decision: how many other sites are competing for the same word and how strong those sites’ rankings are. Keyword identification is essential for reaching the right audience. We will take your existing keyword list and expand the list to include many more keywords and phrases relevant to your business. We will then recommend keywords to target based on keyword search frequency and relevance to your website.
Keyword Assessment Report
This is a highly structured written report that identifies 15 high-value keywords your company should use to optimize your web pages. Every page of your website has to be optimized and structured around certain keywords. The report determines your current Google rankings for 15 high-value keywords. These results serve as our baseline to help us measure progress and make improvements.
Our report also includes tactics on how to structure your content throughout the site, and how to continuously write content to enhance your site. The analysis of practices by your competition is included.
Link Assessment Report
The number of links that point to your site increases your credibility in the eyes of a search engine—and in the eyes of a searcher. We examine which links attract more visitors recommend improvements to the linkability of your site.
This report covers the following:
- What is the number and quality of inbound links from other websites linking to your site?
- Evaluate if there is an indication that you are being linked to or from “link farms”? These are the pages that have 100+ links on the page. A person or a company can be penalized for linking to those pages.
- How is your internal linking set-up? What is the quantity and quality of your internal links?
Competitive Intelligence Assessment
Once you indentify your top three competitors for us, we compare your current Google rankings using top 15 keywords to the Google rankings of your competitors. We also compare your website against others using Website Grader. Additionally, we evaluate what we can learn from the SEO strategies of your competition.
Site Examination
The way your site is created and the structure of the content featured has a lot to do with SEO and how search engines look at your sites. In our research, we evaluate your current website pages, site map and navigation, page names, keywords, meta-tags, and other technicalities to identify opportunities for improvement.
Social Media Optimization
Growing SEO organically is quite cheaper than buying AdWords; users tend to trust sites that are organically more relevant and appear at the top of search results.
As social media consultants, we strongly believe in Social Media Optimization, a newer advancement in online marketing. The concept of SMO is congruent with SEO: implement changes to make a blog or site more easily linked to, make it more visible in social media searches, and advance your content on social media sites, hence building links from social media sites to your site.
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