Tag Management is something that every marketer has to consider in today’s fast pace business environment. On average, an enterprise website might contain up to 50 different marketing and analytics tags used to collect various marketing data. Managing all of these tags can present a number of challenges. Tags slow down the website if on the source directly, IT departments often cause delays in tag implementation, there are privacy issues to consider, and numerous errors and problems arise from incomplete or improper tag implementation. That is where tag management systems can help.
InfoTrust is an approved Google Tag Manager Specialist, Tealium Specialist and has extensive experience with other Tag Management Systems as well.
Migrating to a TMS is often a big undertaking that requires a structured process to ensure that needs of all stakeholders are met and that there are no disruptions in collecting accurate data. In fact, the key challenges in adopting a Tag Management System is the limited understanding of this technology.