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Mumzworld is the Middle East’s largest shopping site for all things mother, baby, and child. Their goal was to increase online sales and repeat buyers, as well as, lowering the cost for user acquisition and conversions . They were also hoping to become more data-driven with its channel investments  and manage on-site inventory better and lower out-of-stock product views.

InfoTrust worked with Mumzworld to implement Google Analytics Enhanced Ecommerce, used Analyze.ly to gather cost-related metrics from non-Google advertising platforms and used Remarketing to re-engage top user segments across multiple channels.

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InfoTrust, LLC
InfoTrust, LLC