The Enhanced Ecommerce reports in Google Analytics are designed to address customer needs to have deeper insight into their users’ shopping behavior and onsite interactions with their products.

Ecommerce Capabilities

The efficacy of your merchandising methods.

The shopping and purchasing behavior of your users.

Deeper analysis on product performance.

Insight into users’ shopping behavior.

Sales performance and activity at the category, brand, and product levels.

Analyze how many impressions and clicks various internal promotions are getting on your site.

Ability to send refund hits to Google Analytics tied to an existing transaction.

Google Analytics has added support for custom dimensions (e.g. product size, color) and metrics (e.g. margin) at the product level.

Report Gallery


10 Ways to Drive Value Using Google Analytics Enhanced Ecommerce

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8 Steps for Managing an Enhanced E-Commerce Implementation

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9 Ecommerce Reports to Leverage This Holiday Season

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Webinar: Enhancing the Consumer Shopping Experience with Google Analytics

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"InfoTrust has helped Cowan's revolutionize our marketing strategy. Our new Google Analytics data lets us know how effective our digital advertising is. Placing Ads is now a science with measurable results. In the 30 days immediately following the implementation Cowan’s saw a 42% increase in online bidding, a 163% increase in bids and a 185% increase in bid value."

Reid Sikes, VP of Marketing, Cowans Auction House

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InfoTrust, LLC
InfoTrust, LLC