This webinar on Digital Analytics Architecture for Publishers, we took publishers through the process of creating a scalable digital analytics architecture to take full advantage of Google Analytics 360’s data collection, reporting capabilities and additional platform integrations.

Specifically, we covered:

  • Creating a Scalable Analytics Architecture
  • Collecting Custom Data Points with GA 360
  • Utilizing the DoubleClick for Publishers (DFP) – GA 360 Integration
  • Reporting Using GA 360 Roll-Up Properties
  • And a few more topics that are worth watching the recap for!

Fill out the form on the right to download the presentation! 

InfoTrust, LLC
InfoTrust, LLC