Generating leads online is one of the toughest marketing jobs. Your success depends on bringing most qualified leads to your site, and getting them to convert. If you are not successful, your job is in jeopardy. Here are a few key challenges that you might be dealing with.
According to eConsultancy the price per click has increased by 30% over the past years. This means that for the same amount of money, you will now be generating 30% fewer leads. You can’t just spend more, you have to rely on data to spend smarter. It is not easy, but is necessary to keep the stream of leads going.
Agencies are often optimizing campaigns for clicks, not revenue. Do not get stuck in a position where you are fed reports that have little to do with your ROI. Properly configuring your analytics and building attribution models, you can dictate how agencies run your marketing campaigns to maximize conversions and lifetime value of customers.
AdWords, Bing and various display networks have to all be organized and analyzed by one platform in one common way. It is imperative to see how these marketing channels work together, and where you should allocate your next marketing spend. If you are not importing cost-data for these channels, most likely you are not properly calculating the cost of each conversion.
Sometimes web analytics is not enough to build and optimize a comprehensive sales+marketing (smarketing) funnel. However, by building custom integrations between your analytics and CRM system, in addition to utilizing your marketing automation system, you can take your marketing to the next level. Learn more about our HubSpot and Salesforce related work here.
We are living in a fragmented world - laptops, smartphones, tablets. Are you able to connect how users interact with your site across these devices? Universal Analytics from Google Analytics can help you track and analyze the consumer journey across all the devices so you can create a winning cross-device experience. Contact us to learn how you can migrate to Universal Analytics right now.
If you are having any other issues with generating qualified leads or converting leads into customers, or just need web analytics help in general, let’s us know. We can build a process for a predictive flow for marketing leads together. In fact, check out this news article on how we increased the flow of applicants for a local college by 30% under the same marketing spend.