InfoTrust, LLC, Cincinnati Digital Marketing Consultants - Blog, Social Media, Analytics and lead generation

Job Search Satellite Group – Social Networking in Case Studies – 9/18/2010

Alex Y — Wed, 28 Jul 2010 05:28:47 +0000

This has become the most popular program on online job search. In this seminar attendees will learn how to put their resume online, promote their business expertise on Facebook and LinkedIn, and design a personal website in less than 3 hours.
We will discuss Google profiles, Emurse and VisualCV, and other sites that will help you draw recruiters’ attention.

Inbound University – lesson 1

Alex Y — Tue, 27 Jul 2010 20:46:19 +0000

I just completed the first lesson “How to Blog Effectively for Business (GF101)” that is a part of Inbound Marketing University.

How to Blog Effectively for Business (GF101)

Very good content. We teach a number of classes on this subject so it was very interesting to see how MarketingProfs, one of the leaders in our field, packages and presents this content.

Advanced Seminar on Creating a Remarkable Facebook Presence for Your Business

Alex Y — Mon, 26 Jul 2010 03:58:23 +0000

Today, Facebook get all the Buzz. With over 400 million users, it is growing every day. 50% of registered users log-in everyday, making it the most visited website on the web. In order for people to think of your company when they need something, they have to KNOW YOU, LIKE YOU and TRUST YOU. That means you need to be using both online and real life networking tools to meet your customers and develop relationships with them. This workshop will teach individuals and companies how to use Facebook Pages to do the same things.

Measure and Improve the Effectiveness of Your Site with Google Analytics

Alex Y — Sun, 25 Jul 2010 21:41:15 +0000

We are partnering together with the Cincinnati USA Regional Chamber of Commerce to offer a comprehensive 3 hour class on web analytics.

Google Analytics provides free, powerful, detailed statistics about the visitors to your website. It allows you to view and analyze your website traffic data, enabling you to strengthen your marketing initiatives and create a higher converting website.

The New Way to Search for Jobs

Alex Y — Fri, 23 Jul 2010 23:22:40 +0000

Traditional job-posting sites lose their effectiveness as fewer companies post jobs there, and more people are applying for the same jobs. We will examine other less known, but still immensely powerful sites and boards that will help you locate a job.

Analyze and Increase Your Web Traffic – Advanced Class on Google Analytics

Alex Y — Fri, 23 Jul 2010 20:10:57 +0000

The class on Web Analytics is back by popular demand. Make sense of Website Analytics, and learn more about measuring traffic coming to your website and understanding visitor behavior.

We will talk about various features available in Google Analytics tool and how to leverage them to best serve your business needs. This program is targeted towards web designers, web analysts, online marketers and general business people. This is what we will discuss:

Job Search Learning Lab – Seminar on Networking ROI

Alex Y — Fri, 23 Jul 2010 19:42:50 +0000

Online social networking matters, and we all know this. Now, let’s figure out how to make it work. This presentation will focus on 8 social situations that we find ourselves in; attend this class to learn how to use social media and social networking in the following scenarios:

Indiana Wesleyan University – Seminar on Social Media Marketing

Alex Y — Fri, 23 Jul 2010 19:00:05 +0000

This event covers the social media measurement landscape and provides both qualitative and quantitative metrics for measuring social web initiatives. It is one of the most comprehensive events on calculating social media ROI offered in Cincinnati today. Using traditional measurement concepts like page views is no longer sufficient. In this seminar, we will distinguish between measures of success and ROI, and will focus on how to develop metrics that correlate with your strategy and goals.

Madeira Chamber of Commerce – Business Seminar

Alex Y — Fri, 23 Jul 2010 18:30:09 +0000

What does it take to win in today’s fast-pace digital business environment?

Attracting visitors to your site
Retaining visitors on your site with compelling content and addictive user experience
Turning website site visitors into paying customers

Learn what other organizations have been doing exceptionally well to reach these three objectives. You will not hear about Starbucks or Lexus, but you will learn about organizations that have been very successful with limited resources, but innovative strategies. Learn how to identify what you audience wants from you, and how to use what is available to you to give them exactly what they want. Learn to design a viral user experience to maximize your reach and engagement. Learn how to drive traffic to your site using online advertising. Search engine marketing, and social media. Lastly, you will learn how to evaluate different marketing strategies available to you, and decide which has the best potential to maximize your revenue given your target audiences.

Job Search Focus Group Presentation on Personal Branding

Alex Y — Thu, 22 Jul 2010 06:55:53 +0000

We will discuss Google profiles, Emurse and VisualCV, and other sites that will help you draw recruiters’ attention. The goal of the seminar is to learn how to design a clear online presence that will help you stand-out from the crowd of applicants.

This has become the most popular program on online job search. In this seminar attendees will learn how to put their resume online, promote their business expertise on Facebook and LinkedIn, and design a personal website in less than 3 hours.We will discuss Google profiles, Emurse and VisualCV, and other sites that will help you draw recruiters’ attention. The goal of the seminar is to learn how to design a clear online presence that will help you stand-out from the crowd of applicants.