InfoTrust, LLC - Blog, Social Media and eRecruiting Consulting Experts from Cincinnati http://infotrustllc.com Thu, 11 Mar 2010 09:49:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Advanced WordPress – Blog Customization and Marketing http://infotrustllc.com/advanced-wordpress-%e2%80%93-blog-customization-and-marketing/ http://infotrustllc.com/advanced-wordpress-%e2%80%93-blog-customization-and-marketing/#comments Thu, 11 Mar 2010 09:49:23 +0000 admin http://infotrustllc.com/?p=1257 You think you know WordPress? You are comfortable with creating posts and pages, you feel comfortable changing themes and installing widgets, and you have already installed WordPress on your server. But what about modifying or customizing your own theme, integrating Wordpress with an existing site and most importantly marketing you blog, or a WordPress based website? We have designed this class to answer the questions that people most commonly have after they become familiar with basic WordPress functionality. In this session you will learn:
· Creating WordPress Multi User Blog
· Writing marketable content
· Viral marketing and community building
· Theme and plug-in management
· Building Page Rank

]]> You think you know WordPress? You are comfortable with creating posts and pages, you feel comfortable changing themes and installing widgets, and you have already installed WordPress on your server. But what about modifying or customizing your own theme, integrating Wordpress with an existing site and most importantly marketing you blog, or a WordPress based website? We have designed this class to answer the questions that people most commonly have after they become familiar with basic WordPress functionality. In this session you will learn:
· Creating WordPress Multi User Blog
· Writing marketable content
· Viral marketing and community building
· Theme and plug-in management
· Building Page Rank

]]> http://infotrustllc.com/advanced-wordpress-%e2%80%93-blog-customization-and-marketing/feed/ 0 Website Conversion, Optimization, Testing and Marketing Workshop http://infotrustllc.com/website-conversion-optimization-testing-and-marketing-workshop/ http://infotrustllc.com/website-conversion-optimization-testing-and-marketing-workshop/#comments Thu, 11 Mar 2010 09:27:36 +0000 admin http://infotrustllc.com/?p=1252 Learn how to improve your website’s profitability, and make your website a powerful marketing, promotional and sales tool. Spend a whole day learning what it takes to improve your site’s visibility and coversion:

  • Learn Google Website Optimizer
  • Ways to optimize your website to improve conversion rates, lower cost per acquisition and increase return on marketing investment.
  • Understand what site visitors want, and how they use your website
  • Learn best practices, and understand what makes winning sites stand-out
  • Ways to conduct usability testing, sequential testing, A/B Split Testing and Multi-Variant Testing.
  • Establish Critical Website Metrics - Which metrics must you pay attention to and what are the best ways to track and manage these on an on-going basis.

Join us for a great day of learning, and you will leave with a strategy for improving your website’s performance. Lunch will be provided

Events
]]> Learn how to improve your website’s profitability, and make your website a powerful marketing, promotional and sales tool. Spend a whole day learning what it takes to improve your site’s visibility and coversion:

  • Learn Google Website Optimizer
  • Ways to optimize your website to improve conversion rates, lower cost per acquisition and increase return on marketing investment.
  • Understand what site visitors want, and how they use your website
  • Learn best practices, and understand what makes winning sites stand-out
  • Ways to conduct usability testing, sequential testing, A/B Split Testing and Multi-Variant Testing.
  • Establish Critical Website Metrics - Which metrics must you pay attention to and what are the best ways to track and manage these on an on-going basis.

Join us for a great day of learning, and you will leave with a strategy for improving your website’s performance. Lunch will be provided

Events
]]> http://infotrustllc.com/website-conversion-optimization-testing-and-marketing-workshop/feed/ 0 Breakfast and Digital Marketing – Social Media Policies – 06/10/2010 http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-social-media-policies-06-10-2010/ http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-social-media-policies-06-10-2010/#comments Thu, 11 Mar 2010 09:23:39 +0000 admin http://infotrustllc.com/?p=1249 “Blog Smart” – this is a blogging policy at Microsoft.
In their “Human Resources 2.0” study, Birkman announced that a clear majority of respondents (69%) indicated that their organizations don’t have an official social media and/or social computing policy. That being said, when asked about how they plan to increase or decrease Web 2.0 technologies, 64% plan to create content and publish it on social channels, and 57% plan to spend more time maintaining a profile in a social or professional network.
As more and more companies are trying to leverage social media, and as majority of employees already have a social profile, it is necessary to set some expectations and even boundaries for your employees.
Majority of the companies create two policies:
· First policy sets the expectations and boundaries for all employees, including a list of guidelines for the use of social media for personal use.
· Second policy is the set of guidelines for employees whose job function includes working on social media sites.
Key Points:
Since your employees are likely to use social media as brand ambassadors, and will do so representing your company, you have to clearly explain where the boundaries, while still empowering them to be creative. Lastly, get a buy in from your employees, and make sure they understand the policy and what it means.

Events
]]> “Blog Smart” – this is a blogging policy at Microsoft.
In their “Human Resources 2.0” study, Birkman announced that a clear majority of respondents (69%) indicated that their organizations don’t have an official social media and/or social computing policy. That being said, when asked about how they plan to increase or decrease Web 2.0 technologies, 64% plan to create content and publish it on social channels, and 57% plan to spend more time maintaining a profile in a social or professional network.
As more and more companies are trying to leverage social media, and as majority of employees already have a social profile, it is necessary to set some expectations and even boundaries for your employees.
Majority of the companies create two policies:
· First policy sets the expectations and boundaries for all employees, including a list of guidelines for the use of social media for personal use.
· Second policy is the set of guidelines for employees whose job function includes working on social media sites.
Key Points:
Since your employees are likely to use social media as brand ambassadors, and will do so representing your company, you have to clearly explain where the boundaries, while still empowering them to be creative. Lastly, get a buy in from your employees, and make sure they understand the policy and what it means.

Events
]]> http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-social-media-policies-06-10-2010/feed/ 0 Social Media Marketing – Best Practices and ROI http://infotrustllc.com/social-media-marketing-%e2%80%93-best-practices-and-roi/ http://infotrustllc.com/social-media-marketing-%e2%80%93-best-practices-and-roi/#comments Thu, 11 Mar 2010 09:18:45 +0000 admin http://infotrustllc.com/?p=1247 This event covers social media measurement landscape, and provides both qualitative and quantitative metrics for measuring social web initiatives. It is the most comprehensive events on calculating social media ROI offered in Cincinnati today. Using traditional measurement concepts like page views is no longer enough. We will distinguish between measures of success and ROI, and focus on how to develop metrics that correlate with your strategy and your goals.
Workshop Objectives:
· Differentiate between the concepts of Return on Investment, Success Measurement, Metrics and Business Value.
· Learn how to use Google Analytics to optimize your website.
· Identify financial and non-financial benefits of social media.
· Learn how to use both qualitative and quantitative success measurements.
· Recognize the limitations and challenges of Web 2.0 measurements.
· Match metrics to the relevant social media features, venues, tools or channels.
· Assemble an appropriate set of measurement tools.
· Map measurement results back to specific strategies.

Key Points:
Measuring a successful web initiative is no longer centered on page views, clicks or impressions. Connected people are using new online channels to find, filter, and consume content and to engage in critical information exchange and conversation.

Events
]]> This event covers social media measurement landscape, and provides both qualitative and quantitative metrics for measuring social web initiatives. It is the most comprehensive events on calculating social media ROI offered in Cincinnati today. Using traditional measurement concepts like page views is no longer enough. We will distinguish between measures of success and ROI, and focus on how to develop metrics that correlate with your strategy and your goals.
Workshop Objectives:
· Differentiate between the concepts of Return on Investment, Success Measurement, Metrics and Business Value.
· Learn how to use Google Analytics to optimize your website.
· Identify financial and non-financial benefits of social media.
· Learn how to use both qualitative and quantitative success measurements.
· Recognize the limitations and challenges of Web 2.0 measurements.
· Match metrics to the relevant social media features, venues, tools or channels.
· Assemble an appropriate set of measurement tools.
· Map measurement results back to specific strategies.

Key Points:
Measuring a successful web initiative is no longer centered on page views, clicks or impressions. Connected people are using new online channels to find, filter, and consume content and to engage in critical information exchange and conversation.

Events
]]> http://infotrustllc.com/social-media-marketing-%e2%80%93-best-practices-and-roi/feed/ 0 Search Engine Marketing – AdWords http://infotrustllc.com/search-engine-marketing-adwords/ http://infotrustllc.com/search-engine-marketing-adwords/#comments Thu, 11 Mar 2010 09:10:53 +0000 admin http://infotrustllc.com/?p=1245 This class will provide you with the foundation for AdWords campaigns. This program is designed for new advertisers, business professionals, IT Professionals and company owners. The core of this class will focus on PPC ROI. This course takes you through the essentials of planning, managing and optimising a successful PPC campaign. The program will focus on three main areas:
· AdWords User Interface
· Developing Keyword Lists
· Creating Ads
· Using Google Network
· Campaign Optimization and Tracking
· Ways to diagnose common AdWords challenges.
· Achieving High CTR and Quality Score
This is one of the most comprehensive and involved programs on AdWrods that is being offered today in the area.

Events
]]> This class will provide you with the foundation for AdWords campaigns. This program is designed for new advertisers, business professionals, IT Professionals and company owners. The core of this class will focus on PPC ROI. This course takes you through the essentials of planning, managing and optimising a successful PPC campaign. The program will focus on three main areas:
· AdWords User Interface
· Developing Keyword Lists
· Creating Ads
· Using Google Network
· Campaign Optimization and Tracking
· Ways to diagnose common AdWords challenges.
· Achieving High CTR and Quality Score
This is one of the most comprehensive and involved programs on AdWrods that is being offered today in the area.

Events
]]> http://infotrustllc.com/search-engine-marketing-adwords/feed/ 0 How to Recognize SEO Challenges – Seminar for Non-Technical People http://infotrustllc.com/how-to-recognize-seo-challenges-%e2%80%93-seminar-for-non-technical-people/ http://infotrustllc.com/how-to-recognize-seo-challenges-%e2%80%93-seminar-for-non-technical-people/#comments Thu, 11 Mar 2010 09:05:53 +0000 admin http://infotrustllc.com/?p=1243 87% of referrals from search engines come from organic search results, NOT PAID SEARCH RESULTS. Learn what it means to optimize your website, and determine which SEO techniques are right for you. Learn top 20 SEO mistakes that can cost you time, and a lot of money. A lot of people believe that SEO is a one time deal; this can’t be further from the truth. Learn how to work on your website’s SEO over an extended period of time, and how to measure your effectiveness.

An effective search engine marketing (SEM) strategy includes a combination of both PPC and SEO. You start by bringing traffic to your site using PPC because it is an easy way to quickly bring traffic. SEO is not something that can be done quickly. Industry experts agree that it is only 20% onsite optimization and 80% links to your site.

Challenge – the internet is flooded with SEO ads and different conflicting claims about which tactics work. You are afraid that a lot of SEO firms have a hammer that sees your project as just another nail. Come to this seminar to understand the terms and methodologies to see the big picture, and how to set the strategy for your implementation.

Events
]]> 87% of referrals from search engines come from organic search results, NOT PAID SEARCH RESULTS. Learn what it means to optimize your website, and determine which SEO techniques are right for you. Learn top 20 SEO mistakes that can cost you time, and a lot of money. A lot of people believe that SEO is a one time deal; this can’t be further from the truth. Learn how to work on your website’s SEO over an extended period of time, and how to measure your effectiveness.

An effective search engine marketing (SEM) strategy includes a combination of both PPC and SEO. You start by bringing traffic to your site using PPC because it is an easy way to quickly bring traffic. SEO is not something that can be done quickly. Industry experts agree that it is only 20% onsite optimization and 80% links to your site.

Challenge – the internet is flooded with SEO ads and different conflicting claims about which tactics work. You are afraid that a lot of SEO firms have a hammer that sees your project as just another nail. Come to this seminar to understand the terms and methodologies to see the big picture, and how to set the strategy for your implementation.

Events
]]> http://infotrustllc.com/how-to-recognize-seo-challenges-%e2%80%93-seminar-for-non-technical-people/feed/ 0 Social Media and Recruitment http://infotrustllc.com/social-media-and-recruitment/ http://infotrustllc.com/social-media-and-recruitment/#comments Thu, 11 Mar 2010 09:00:19 +0000 admin http://infotrustllc.com/?p=1241 Three components tend to matter the most in your recruitment practices:
· Time to hire – The total time it takes to hire an individual from the time the position is posted.
· Cost per hire – This metric relates to the total cost associated with any given position and hire.
· Quality of hire – How satisfied an organization is with the individual they have hired and the satisfaction of the individual with the hiring company?
Social Recruitment is one of the growing ways for an organization to network with potential employees, and promote their job openings at a lower or no charge. Today, 80% of companies are planning to use social networks to find or attract candidates; LinkedIn use grew from 80% in 2008 to 95% in 2008; Facebook use grew from 36% in 2008 to 59% in 2009.

Workshop Objectives:
· Learn how social media channels such as LinkedIn, Facebook, Twitter and YouTUBE can greatly improve your recruitment ROI by decreasing the cost per hire and improving quality of hire.
· Learn how to use social media profiles to screen your candidates.
· Learn to create an engagement plan, ways to monitor your success and set-up ongoing practices to build on your results.

Events
]]> Three components tend to matter the most in your recruitment practices:
· Time to hire – The total time it takes to hire an individual from the time the position is posted.
· Cost per hire – This metric relates to the total cost associated with any given position and hire.
· Quality of hire – How satisfied an organization is with the individual they have hired and the satisfaction of the individual with the hiring company?
Social Recruitment is one of the growing ways for an organization to network with potential employees, and promote their job openings at a lower or no charge. Today, 80% of companies are planning to use social networks to find or attract candidates; LinkedIn use grew from 80% in 2008 to 95% in 2008; Facebook use grew from 36% in 2008 to 59% in 2009.

Workshop Objectives:
· Learn how social media channels such as LinkedIn, Facebook, Twitter and YouTUBE can greatly improve your recruitment ROI by decreasing the cost per hire and improving quality of hire.
· Learn how to use social media profiles to screen your candidates.
· Learn to create an engagement plan, ways to monitor your success and set-up ongoing practices to build on your results.

Events
]]> http://infotrustllc.com/social-media-and-recruitment/feed/ 0 Using Google Analytics to Optimize Your Site and Create Winning Marketing Campaigns – 5/18/2010 http://infotrustllc.com/using-google-analytics-to-optimize-your-site-and-create-winning-marketing-campaigns-5-18-2010/ http://infotrustllc.com/using-google-analytics-to-optimize-your-site-and-create-winning-marketing-campaigns-5-18-2010/#comments Thu, 11 Mar 2010 08:54:27 +0000 admin http://infotrustllc.com/?p=1237 Ultimately, the goal of any analytics application is to measure and increase the number of leads that you get from your website.

Thinking about analytics, most of the people seem to wonder about the number of people coming to the site, the conversion rate, and the bounce rate. This, however, is only the tip of the iceberg. Although, over 70% of companies now use Google Analytics, the program is often not properly configured and is not being used to its potential. Lastly, people are often misinterpret the data, and do not properly adjust their efforts to reflect on the feedback they are getting from site visitors.

After attending this program, you will learn:

  • * How to configure Google Analytics to improve the performance of your website and campaigns.
  • * How to create marketing campaigns
  • * The difference between the goals and conversion funnels
  • * 15 key performance indicators to analyze on your website
  • * How to interpret reports and analyze your goals
  • * Configure and analyze site search results



This Google Analytics class is targeted towards web designers, web analysts, online marketers and general business people. The goal of this course is to give recommendations and best practices on how to increase website conversions.

Presenter – Michael Loban, “Google Analytics Qualified Individual”

Events
]]> Ultimately, the goal of any analytics application is to measure and increase the number of leads that you get from your website.

Thinking about analytics, most of the people seem to wonder about the number of people coming to the site, the conversion rate, and the bounce rate. This, however, is only the tip of the iceberg. Although, over 70% of companies now use Google Analytics, the program is often not properly configured and is not being used to its potential. Lastly, people are often misinterpret the data, and do not properly adjust their efforts to reflect on the feedback they are getting from site visitors.

After attending this program, you will learn:

  • * How to configure Google Analytics to improve the performance of your website and campaigns.
  • * How to create marketing campaigns
  • * The difference between the goals and conversion funnels
  • * 15 key performance indicators to analyze on your website
  • * How to interpret reports and analyze your goals
  • * Configure and analyze site search results



This Google Analytics class is targeted towards web designers, web analysts, online marketers and general business people. The goal of this course is to give recommendations and best practices on how to increase website conversions.

Presenter – Michael Loban, “Google Analytics Qualified Individual”

Events
]]> http://infotrustllc.com/using-google-analytics-to-optimize-your-site-and-create-winning-marketing-campaigns-5-18-2010/feed/ 0 Web 2.0 Strategies to Attract, Retain, and Monetize Web Traffic http://infotrustllc.com/web-2-0-strategies-to-attract-retain-and-monetize-web-traffic/ http://infotrustllc.com/web-2-0-strategies-to-attract-retain-and-monetize-web-traffic/#comments Thu, 11 Mar 2010 08:46:15 +0000 admin http://infotrustllc.com/?p=1234 What does it take to win in today’s fast-pace digital business environment?
· Attracting visitors to your site
· Retaining visitors on your site with compelling content and addictive user experience
· Turning website site visitors into paying customers.
Learn what other organizations have been doing exceptionally well to reach these three objectives. You will not hear about Starbucks or Lexus, but you will learn about organizations that have been very successful with limited resources, but innovative strategies. Learn how to identify what you audience wants from you, and how to use what is available to you to give them exactly what they want. Learn to design a viral user experience to maximize your reach and engagement. Learn how to drive traffic to your site using online advertising. Search engine marketing, and social media. Lastly, you will learn how to evaluate different marketing strategies available to you, and diced which has the best potential to maximize your revenue given your target audiences.

Events
]]> What does it take to win in today’s fast-pace digital business environment?
· Attracting visitors to your site
· Retaining visitors on your site with compelling content and addictive user experience
· Turning website site visitors into paying customers.
Learn what other organizations have been doing exceptionally well to reach these three objectives. You will not hear about Starbucks or Lexus, but you will learn about organizations that have been very successful with limited resources, but innovative strategies. Learn how to identify what you audience wants from you, and how to use what is available to you to give them exactly what they want. Learn to design a viral user experience to maximize your reach and engagement. Learn how to drive traffic to your site using online advertising. Search engine marketing, and social media. Lastly, you will learn how to evaluate different marketing strategies available to you, and diced which has the best potential to maximize your revenue given your target audiences.

Events
]]> http://infotrustllc.com/web-2-0-strategies-to-attract-retain-and-monetize-web-traffic/feed/ 0 Breakfast and Digital Marketing – Making the Most of AdWords and Pay-Per-Click http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-making-the-most-of-adwords-and-pay-per-click/ http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-making-the-most-of-adwords-and-pay-per-click/#comments Thu, 11 Mar 2010 08:34:54 +0000 admin http://infotrustllc.com/?p=1232 Overwhelmed by the vast world of Internet marketing? InfoTrust can help with its Free Monthly Breakfast and Digital Marketing Seminar. This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, Google Analytics and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our Breakfast and Digital Marketing seminar, you’ll learn such things as:

* Using emerging applications and techniques to increase traffic to your site, bring more leads, and transform them into sales
* Using Google Analytics to turn your site into a powerful marketing tool
* How to optimize your site for better search engine ranking
* How to calculate return on investment into site analytics and optimization services
* Rules for converting site visitors
* How should I plan for and budget for search marketing efforts?
* Using social media in your recruitment practices
* Wordpress training – from introductory to advanced-level

May Session:

Let’s focus on best practices for Keywords, Ad Copy, and Landing Pages. How can we create ads that bring quality candidates to our site? We will learn more about improving Quality Scores, reaching Content Networks and targeting specific Geographic Regions. This is an exciting opportunity to learn more about Google Adwords, and what it takes to make your ads work. The information included in this session can have a positive, dramatic impact on your marketing strategy. You will learn:

·         Marketing strategies

·         Discovering effective keywords

·         Lading pages that convert

·         What other organizations have done to win this game.

Events
]]> Overwhelmed by the vast world of Internet marketing? InfoTrust can help with its Free Monthly Breakfast and Digital Marketing Seminar. This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, Google Analytics and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our Breakfast and Digital Marketing seminar, you’ll learn such things as:

* Using emerging applications and techniques to increase traffic to your site, bring more leads, and transform them into sales
* Using Google Analytics to turn your site into a powerful marketing tool
* How to optimize your site for better search engine ranking
* How to calculate return on investment into site analytics and optimization services
* Rules for converting site visitors
* How should I plan for and budget for search marketing efforts?
* Using social media in your recruitment practices
* Wordpress training – from introductory to advanced-level

May Session:

Let’s focus on best practices for Keywords, Ad Copy, and Landing Pages. How can we create ads that bring quality candidates to our site? We will learn more about improving Quality Scores, reaching Content Networks and targeting specific Geographic Regions. This is an exciting opportunity to learn more about Google Adwords, and what it takes to make your ads work. The information included in this session can have a positive, dramatic impact on your marketing strategy. You will learn:

·         Marketing strategies

·         Discovering effective keywords

·         Lading pages that convert

·         What other organizations have done to win this game.

Events
]]> http://infotrustllc.com/breakfast-and-digital-marketing-%e2%80%93-making-the-most-of-adwords-and-pay-per-click/feed/ 0