Learn how to improve your website’s profitability, and make your website a powerful marketing, promotional and sales tool. Spend a whole day learning what it takes to improve your site’s visibility and coversion:
- Learn Google Website Optimizer
- Ways to optimize your website to improve conversion rates, lower cost per acquisition and increase return on marketing investment.
- Understand what site visitors want, and how they use your website
- Learn best practices, and understand what makes winning sites stand-out
- Ways to conduct usability testing, sequential testing, A/B Split Testing and Multi-Variant Testing.
- Establish Critical Website Metrics - Which metrics must you pay attention to and what are the best ways to track and manage these on an on-going basis.
Join us for a great day of learning, and you will leave with a strategy for improving your website’s performance. Lunch will be provided
