[Webinar] Google Analytics 360 & DoubleClick for Publishers (DFP) - Web Analytics Consultants

We're hiring! Check out our open positions or learn about our incredible culture.

Our open positions!

Event Registration

Event Details


1:00pm - 2:00pm EST


Head of Vertical | News & Media

Andy GibsonHead of Vertical | News & Media

Google Analytics is used by some of the largest companies and organizations in the world to understand web and app performance. For enterprise companies, Analytics 360 layers in additional features that aren’t available with the free tool, like higher data limits, faster processing, and advanced integrations.

For News & Media companies, the most important integration by far is with DoubleClick for Publishers (DFP). This integration allows for both sharing Google Analytics audiences with DFP along with pulling into DFP metrics into Analytics 360 reports.

This webinar will cover both pieces of the integration, along with advanced use cases, examples and more!

Specifically, we’ll discuss:

  • The benefits of the integration
  • Advanced use cases
  • Example reports
  • How to get started
  • And more!

Join us on February 7th at 1pm EST/10am PST for a webinar you won’t want to miss!

InfoTrust, LLC
InfoTrust, LLC