1:00pm - 2:00pm GST
We get it: Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex.
That said, the time and energy investment is worth it. Having a strong digital analytics architecture built up-front can provide efficiencies later on any future digital project, both in time and resources. Not to mention that without a sustainable digital analytics architecture and uniform approach to tracking all your organization’s websites, apps, or digital assets, any kind of top line analytics simply will not be possible.
So how can you make implementing a robust analytics architecture less stressful yet still robust enough to scale? Answer: Tag Management systems. With tag management systems becoming more and more mainstream, adoption by organizations has grown but so have the technical challenges that come with deployment of marketing pixels and tracking. Many organizations do not have the blend of digital marketer-developer to handle the tag management requirements that comes with the role.
So, what’s one to do?
We have gathered some best practices on how to best handle building and maintaining a digital analytics architecture as well as creating a solid, sustainable (yet fast-moving) tag management practice. In this webinar, we will discuss: