Click on the title of the event that you attended to leave a comment or access some of our resources related to the topic of the event
Past Events
WordPress Workshop: Advanced WordPress Workshop
9:00 am
- 12:00 pm
Basement Seminar Room
Did you know the speed of a webpage load affects SEO?
WordPress is easy to setup and build on, but its also possible to miss out on some great tips and techniques to further enhance your WordPress website. You can easily make pages load faster, add minor tweaks to your content, and validate template files to be sure your WordPress website is running at its best.
If you are already familiar with the WordPress Dashboard, modifying posts, pages, widgets and menu items, you will be able to build upon those skills in this workshop. Here are the things we will cover in this seminar:
- Improving the performance of your website or blog
- Maximizing SEO opportunities
- Troubleshooting common WordPress errors
- Installing and troubleshooting WordPress themes and plugins
Improve the chances of your visitors returning to your site by giving them the best user experience possible.
Please bring a laptop as this event will be very interactive with hands on training. Complimentary continental breakfast will be served!
For any questions please call Michael Loban at 513-314-1094.
For more information about WordPress, check out some of our blog posts or our website!
Gain Insights that Matter with Google Analytics
8:30 am
- 10:00 am
Kenwood Towers
Our most popular class is back. Let’s make data actionable.
Marketing landscape is constantly evolving. As new marketing channels emerge, it becomes crucial to gather the right data and thoroughly analyze it to gain valuable marketing insights.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. In this seminar, we will learn how to make the most of Google Analytics, and its new features that can help you:
- Create a better experience for your customers
- Measure the success of your social media platforms
- Mobile Device Reporting: know which mobile platforms work best
- Understand how visitor behavior leads to sales and conversions
- Follow the different paths that visitors take on your site
You’ve invested a lot to attract visitors to your site. How do you know your advertising programs are working? We will look across all digital channels — including search, display, social, affiliate, and email — and see how they affect your conversion rates and sales.
The event will take place on Wednesday, May 16th at the Kenwood Towers. We will begin with a light breakfast at 8:15am, and the seminar will begin at 8:30am.
GCCC – Using CRM to Improve Lead Nurturing
9:00 am
- 11:00 am
Carew Tower
Once the organizations obtain leads, marketing forwards the information to sales and the job of marketing is often done. Sales departments, however, can’t always close the lead on a first try, and lead nurturing is required. This is where marketing can step in again.
In this program, we will address how to use a Customer Relationship Management system to score leads and develop a lead nurturing campaign. We will address four common techniques for lead nurturing:
- Email Campaign
- Social Media
- Newsletter
- Content
Marketing is not just for generating new leads, it can also help you build relationships with qualified prospects with the goal of earning their business when they are ready.
Brian Carroll, Executive Director of Applied Research, MECLABS and author of Lead Generation for the Complex Sale says:
“Most lead nurturing programs don’t begin to impact conversion before at least five meaningful touches, and it’s important to continue nurturing leads whether it takes five touches or 25 touches to get them to the sales-ready point. If you have a nine-month sales cycle, you should nurture a lead in those nine months, and that’s at a minimum level. So that means nine nurturing patterns during the course of that lead.”
The number one step in lead nurturing is establishing a schedule where marketing can touch their contacts a number of times.
This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.
When:
Friday, April 27
9:00am – 11:00am
Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202
Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com
WordPress Workshop: Hands-On Basics of WordPress and Content Creation
9:00 am
- 12:00 pm
InfoTrust Conference Room
WordPress is a publishing software with a focus on ease of use, speed and a great user experience. It can be used to clearly convey a message in a compelling way online. However, before you invest your valuable time and energy into installing and using WordPress, knowing the interface basics and how to create valuable content is critical. In this seminar we will cover:
- How to get started with WordPress, general functionality
- Create new content and import existing content
- Appearance on a home page, creating blog posts, and handling media uploads
WordPress powers nearly a quarter of new sites today. Making sure you are creating the most valuable content and utilizing the extensive features that comes with WordPress can take your digital marketing efforts to another level.
Please bring a laptop as this will be an interactive session with a lot of hands on training. Complimentary continental breakfast will be served!
For more information about WordPress, check out some of our blog posts or our website!
For any questions please call Michael Loban at 513-314-1094.
Lead Nurturing With Email Marketing
8:30 am
- 10:00 am
Kenwood Towers
Today, many organizations often become too centered on social media marketing. As a result, they tend to overlook the importance of another aspect–email marketing. Millions of companies, from small all the way to Microsoft size, utilize email marketing in order to engage their subscribers, connect with their prospects and sell to their customers. Email marekting is one of the best ways to nurture leads and prospects.
This session of Breakfast and Digital Marketing will break down the complex world of email marketing and will address the following:
- Increasing newsletter sign-ups on your website by 20%.
- Making your content relevant to your audience with list segmentation.
- Integrating your email marketing with your CRM to improve data clarity.
- Getting your emails opened.
- Improving email clighthroughrates by 10% and more.
Your email subscribers do not care about your products and promotions, they care about their problems and you solving them. Your email communication needs to help them. This seminar will leave you with a clear roadmap to email marketing success.
Do not miss this great opportunity to master email marketing. This seminar will take place to April 11th at the Kenwood Towers. We will begin with a light breakfast at 8:15am, and the seminar will begin at 8:30am.
We look forward to seeing you at the event.
GCCC – Using Digital Marketing to Increase Your Lead Flow
9:00 am
- 11:00 am
Carew Tower
According to the MarketingSherpa 2012 Digital Marketing Benchmark Report, one of the top challenges that companies face today is resource allocation. Given these limited resources, the main question becomes where to invest your resources to see a tangible improvement in your digital marketing. The goal of this class is to create a monthly digital marketing schedule that will help companies stay on track of continuous improvement. We will cover:
- Using web analytics to understand Outcomes, Behavior and Experience
- Monthly plan for leveraging analytics to improve digital marketing ROI
- 3 secrets behind making web analytics actionable
Social Media, Pay-Per-Click, SEO, Email marketing and Display Advertisements are all great tactics to increase website traffic, generate leads and increase sales. In this class, we will work on creating a strategy for leveraging the right tools at the right time to increase website traffic and generate more qualified leads. We will address 7 steps to creating a data-driven marketing strategy.
This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.
When:
Friday, March 23
9:00am – 11:00am
Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202
Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com
SalesForce 101 – Connecting With Customers
8:15 am
- 10:00 am
Kenwood Towers
SalesForce has been named the world’s #1 sales application. Their Sales Cloud puts everything you need at your fingertips and helps you become more successful in sales. In this free seminar, we will discuss the basics of how to use this powerful CRM tool. We will cover:
- HOW TO get a complete picture of your customers with everything you need in one place
- HOW TO bring your sales and marketing together
- HOW TO track your opportunities to always stay ahead
- HOW TO forecast with confidence
The goal of every marketer is to make good marketing decisions fast. Achieving data clarity is instrumental in this process. The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in one place and available anytime, anywhere.
The result: You close more deals in less time and collaborate instantly on what matters.
The event will take place on March 21st. We will begin with a light breakfast at 8:15am, and the program will begin at 8:30am. We will conclude at 10:00am. Please register below.
Online Ticketing for SalesForce 101 – Connecting With Customers powered by Eventbrite
GCCC – Increasing Marketing ROI with Marketing & Sales Integration
9:00 am
- 11:00 am
Carew Tower
We all know that marketing leads to sales and sales lead to revenue. The challenge however, is knowing what marketing channel is the most effective. Proper integration of your marketing and sales channels will help you connect lead generation to the final sales outcome and accurately calculate the ROI of your marketing campaigns.
Imagine being able to say that last month, Facebook brought in 600 visitors to your website, 30 website visitors became your leads, and two became your customers; Facebook visits to customer conversion rate is .3%. This type of data can increase your marketing ROI, add clarity to your marketing strategy and make your marketing more efficient and effective.
Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202
Contact Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com
UC Educational Forum – Social Media
7:30 am
- 11:30 am
Crowne Plaza, Blue Ash
Social Media is transforming the way people communicate, sell products and relate to others, yet many are still learning how to utilize these tools to grow their businesses. At this Educational Forum we’ll address how social media is being success-fully utilized by businesses of all sizes and industries for marketing products and services, connecting with customers, and recruiting talent and building relation-ships. We’ll also discuss the importance of creating a social media strategy, preparing for potential negative interactions, tracking success and choosing which tools are right for you.
Pricing
Goering Center Member: $99. Each additional participant: $49.
Non-Members: $199. Each additional participant: $99.
To learn more about the program, please visit University of Cincinnati Goering Center Website.
Closed Loop Marketing – Integration of Sales and Marketing
8:15 am
- 10:00 am
Kenwood Towers
Closed loop marketing is the process that allows you to perform an in-depth analysis of the success of your campaigns, connect lead generation to the final sales outcome, and accurately calculate the ROI of your marketing campaigns. It helps you you determine which programs work and what channels are successful.
In this free seminar, we will discuss how to build highly effective and targeted campaigns through lead tracking and nurturing. And, we will guide you through the full spectrum of marketing and sales activities from creating an ad, to recording a lead, to scoring a lead and to closing it as an opportunity. Attendees will learn how to:
- Close more deals – faster
- Use analytics to gain real-time visibility into sales funnel
- Nurture leads and connect with customers
Come to this class and learn how to put together your marketing and sales campaigns to easily track how each campaign contributes to your profit margin!
The event will take place on February 15th from 8:30am to 10:00am. Light breakfast will be served at 8:15am. Please register below.
-
Social Media Policy GuideHow to establish and execute social media policies and procedures
Resources
Training Assessment Questionnaire
Memberships & Certifications
