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10:30am - 11:30am EDT
In today’s marketplace, becoming an insights-driven organization is a necessary step to thrive in a competitor saturated market.
With startups and direct-to-consumer strategies drawing attention, it is increasingly difficult for larger CPG organizations to remain relevant to their target audience.
Consumers are becoming more focused on online purchases thus creating online purchasing habits that hinder the sales of many CPG products. One example of this is the infamous Dollar Shave Club (DSC): In 2015, it was reported that P&G lost 12% share of the men’s razor and blade industry while DSC gained 5% of the multi-billion dollar market.
With this shift in consumer buying habits, the ability to analyze consumer shopping habits provides a distinct advantage in driving sales. So, if analytics is a key differentiator between insight-driven success and stagnation, how do organizations maximize the value from it?
In this webinar, Boris Evelson – VP and Principal Analyst at Forrester – will join us as a special guest and help us examine the ‘how’ and ‘why’ of becoming an insights-driven CPG enterprise.
After this webinar, you will have:
What are you waiting for? Register now and learn how to maximize your analytics!