Event Registration

Event Details

08/29/2017

10:30am - 11:30am EST

Presenters

CMO @ InfoTrust

Michael LobanCMO @ InfoTrust

Guest Presenter: VP + Principal Analyst at Forrester

Nigel FenwickGuest Presenter: VP + Principal Analyst at Forrester

Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid The Same Fate

“Organizational culture plays an enormous role in the ability of a company’s employees to transform a traditional business into a digital business.” – The No. 1 Barrier To Effective Digital Transformation, an October 2016 Forrester blog post by Nigel Fenwick, VP, Principal Analyst

To date, 2017 has seen 21 U.S. retailers shut down some or all of their retail locations. As enterprises everywhere are realizing the need to institute change before it’s too late, many continue to struggle with understanding what ‘change’ entails and how to successfully rally their people – a key component to their success – around this new approach to business.

In the first in a series of webinars on Digital Transformations, special guest speaker – VP and Principal Analyst from Forrester – Nigel Fenwick, will help us examine the challenges faced by offline-first enterprises in an increasingly digital world.

You will leave the webinar:

  • Able to explain the concept of digital transformations, as well as the ‘what’ and ‘why’ of undertaking one
  • Understanding the benefits of well-implemented digital transformations (and pitfalls to be carefully avoided)
  • Knowing which companies have been successful with digital transformations and the four attributes that make this possible

The webinar will end with a Q+A, where Nigel Fenwick and Michael Loban will address your questions, ensuring you feel confident as you begin to undertake a digital transformation for your own organization.

You will not want to miss this exclusive opportunity to learn the keys to digital success!

Reference Quote from: The No.1 Barrier To Effective Digital Transformation, an October 2016 Forrester blog post by Nigel Fenwick, VP, Principal Analyst

InfoTrust, LLC
InfoTrust, LLC