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Events

Upcoming Events

Feb
24

GCCC – Increasing Marketing ROI with Marketing & Sales Integration

9:00 am
 - 11:00 am   
Carew Tower

We all know that marketing leads to sales and sales lead to revenue. The challenge however, is knowing what marketing channel is the most effective. Proper integration of your marketing and sales channels will help you connect lead generation to the final sales outcome and accurately calculate the ROI of your marketing campaigns.

Imagine being able to say that last month, Facebook brought in 600 visitors to your website, 30 website visitors became your leads, and two became your customers; Facebook visits to customer conversion rate is .3%. This type of data can increase your marketing ROI, add clarity to your marketing strategy and make your marketing more efficient and effective. 

Where: 
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Contact Info: 
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

Register here. 

Mar
21

SalesForce 101 – Connecting With Customers

8:15 am
 - 10:00 am   
Kenwood Towers

SalesForce has been named the world’s #1 sales application. Their Sales Cloud puts everything you need at your fingertips and helps you become more successful in sales. In this free seminar, we will discuss the basics of how to use this powerful CRM tool. We will cover:

  1. HOW TO get a complete picture of your customers with everything you need in one place
  2. HOW TO bring your sales and marketing together
  3. HOW TO track your opportunities to always stay ahead
  4. HOW TO forecast with confidence

The goal of every marketer is to make good marketing decisions fast. Achieving data clarity is instrumental in this process. The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in one place and available anytime, anywhere.

The result: You close more deals in less time and collaborate instantly on what matters.

The event will take place on March 21st. We will begin with a light breakfast at 8:15am, and the program will begin at 8:30am. We will conclude at 10:00am. Please register below. 

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Mar
23

GCCC – Using Digital Marketing to Increase Your Lead Flow

9:00 am
 - 11:00 am   
Carew Tower

According to the MarketingSherpa 2012 Digital Marketing Benchmark Report, one of the top challenges that companies face today is resource allocation. Given these limited resources, the main question becomes where to invest your resources to see a tangible improvement in your digital marketing. The goal of this class is to create a monthly digital marketing schedule that will help companies stay on track of continuous improvement. We will cover:

  • Using web analytics to understand Outcomes, Behavior and Experience
  • Monthly plan for leveraging analytics to improve digital marketing ROI
  • 3 secrets behind making web analytics actionable

Social Media, Pay-Per-Click, SEO, Email marketing and Display Advertisements are all great tactics to increase website traffic, generate leads and increase sales. In this class, we will work on creating a strategy for leveraging the right tools at the right time to increase website traffic and generate more qualified leads. We will address 7 steps to creating a data-driven marketing strategy. 

This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

When:
Friday, March 23
9:00am – 11:00am

Where: 
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info: 
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

Apr
27

GCCC – Using CRM to Improve Lead Nurturing

9:00 am
 - 11:00 am   
Carew Tower

Once the organizations obtain leads, marketing forwards the information to sales and the job of marketing is often done. Sales departments, however, can’t always close the lead on a first try, and lead nurturing is required. This is where marketing can step in again.

In this program, we will address how to use a Customer Relationship Management system to score leads and develop a lead nurturing campaign. We will address four common techniques for lead nurturing:

  • Email Campaign
  • Social Media
  • Newsletter
  • Content

Marketing is not just for generating new leads, it can also help you build relationships with qualified prospects with the goal of earning their business when they are ready.

Brian Carroll, Executive Director of Applied Research, MECLABS and author of Lead Generation for the Complex Sale says:

“Most lead nurturing programs don’t begin to impact conversion before at least five meaningful touches, and it’s important to continue nurturing leads whether it takes five touches or 25 touches to get them to the sales-ready point. If you have a nine-month sales cycle, you should nurture a lead in those nine months, and that’s at a minimum level. So that means nine nurturing patterns during the course of that lead.”

The number one step in lead nurturing is establishing a schedule where marketing can touch their contacts a number of times.

This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

When:
Friday, April 27
9:00am – 11:00am

Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

May
30

Don’t Guess What People Want, Get Analytical

9:00 am
 - 11:00 am   
Carew Tower

The secret to winning with web analytics is using the tool correctly. Google Analytics, a free analytical tool, recently released their latest version 5 full of new features, tools and capabilities. These features, if used properly, can help you analyze data faster and make better marketing decisions.

In this free seminar, we will cover:

  • How to use real-time analytics to monitor social media campaigns
  • Leveraging Visitors Flow to increase time on site by 20%
  • Building a dashboard to cut your analysis time by 50%

One of the primary reasons for people not using analytics is confusion over what to analyze. Google Analytics 5 has great features — put them to use to attract and convert more web traffic today!

This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

When:
Friday, May 30
9:00am – 11:00am

Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

Jun
22

SalesForce 101 – How to Use World’s #1 Sales Application

9:00 am
 - 11:00 am   
Kenwood Towers

SalesForce has been named the world’s #1 sales application. Their Sales Cloud puts everything you need at your fingertips and helps you become more successful in sales. In this seminar, we will discuss the basics of how to use this powerful CRM tool. We will cover:

  • HOW TO get a complete picture of your customers with everything you need in one place
  • HOW TO bring your sales and marketing together
  • HOW TO track your opportunities to always stay ahead
  • HOW TO forecast with confidence

The goal of every marketer is to make good marketing decisions fast. Achieving data clarity is instrumental in this process. The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in one place and available anytime, anywhere.

The result: You close more deals in less time and collaborate instantly on what matters.

This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

When:
Friday, June 22
9:00am – 11:00am

Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

« Previous Events
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    • Comprehensive Valentine’s Day Guide to Using Social Media for Dating
    • Amazing product management at SalesForce.com or what it really means to listen to the customers
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Have a question about our services or training?




Recent Posts

  • Pinterest infographics from Mashable
  • Comprehensive Valentine’s Day Guide to Using Social Media for Dating
  • Amazing product management at SalesForce.com or what it really means to listen to the customers
  • One week in my life…
  • Is Pinterest Business Ready?

    Upcoming Events

  • 02/24 - GCCC - Increasing Marketing ROI with Marketing & Sales Integration
  • 03/21 - SalesForce 101 – Connecting With Customers
  • 03/23 - GCCC - Using Digital Marketing to Increase Your Lead Flow
  • 04/27 - GCCC - Using CRM to Improve Lead Nurturing

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