Upcoming Events

Don’t Guess What People Want, Get Analytical

9:00 am

- 11:00 am

Carew Tower

The secret to winning with web analytics is using the tool correctly. Google Analytics, a free analytical tool, recently released their latest version 5 full of new features, tools and capabilities. These features, if used properly, can help you analyze data faster and make better marketing decisions.

In this free seminar, we will cover:

How to use real-time analytics to monitor social media campaigns
Leveraging Visitors Flow to increase time on site by 20%
Building a dashboard to cut your analysis time by 50%

One of the primary reasons for people not using analytics is confusion over what to analyze. Google Analytics 5 has great features — put them to use to attract and convert more web traffic today!

This program is a part of our Closed-Loop-Marketing Event Series at the Cincinnati USA Regional Chamber of Commerce.
This five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

When:
Friday, May 30
9:00am – 11:00am

Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

Jun

Measuring Social Media with Google Analytics

8:15 am

- 10:00 am

Kenwood Towers

Mastering and measuring social media is the question on everyone’s mind. However, according to the Marketing Sherpa Marketing Report, measuring social media is one of the top challenges facing businesses today. At this seminar, we will share a new methodology for measuring social media at each step of the marketing and sales process:

Generating awareness, buzz and traffic
Converting website visitors into prospects using social proof
Integrating online presence via a socially enabled CRM
Nurturing leads with a multi-platform social media campaign

This session will focus on how integration of marketing and sales plans allows you to better measure success and maximize your ROI. We’ll discuss how a defined process will enable you to track which social channels translate into the most traffic, leads and sales.

Using case studies of both large and small organizations we’ll examine how companies can use social media to gain wins for both B2B and B2C.This is going to be one of the most comprehensive sessions on measuring social media with Google Analytics.

The event will take place on Wednesday, June 13th at the Kenwood Towers. We will begin with a light breakfast at 8:15am, and the seminar will begin at 8:30am.

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Jun

SalesForce 101 – How to Use World’s #1 Sales Application

9:00 am

- 11:00 am

Kenwood Towers

SalesForce has been named the world’s #1 sales application. Their Sales Cloud puts everything you need at your fingertips and helps you become more successful in sales. In this seminar, we will discuss the basics of how to use this powerful CRM tool. We will cover:

HOW TO get a complete picture of your customers with everything you need in one place
HOW TO bring your sales and marketing together
HOW TO track your opportunities to always stay ahead
HOW TO forecast with confidence

The goal of every marketer is to make good marketing decisions fast. Achieving data clarity is instrumental in this process. The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in one place and available anytime, anywhere.

The result: You close more deals in less time and collaborate instantly on what matters.

When:
Friday, June 22
9:00am – 11:00am

Where:
Cincinnati USA Regional Chamber
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202

Registration Info:
Customer Focus Center
(513) 579-3111
info@cincinnatichamber.com

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