Michael Loban will be presenting on the topic of social media marketing measurement at the AMA Interactive Marketing Shared Interest Group (SIG) on March 13 at the Rookwood Tower off Edwards road in Norwood. Mastering and measuring social media is the question on everyone’s mind. However, according to the 2012 Marketing Sherpa Marketing Report, measuring social media is one of the top challenges facing businesses today.
At this seminar, we will share a new methodology for measuring social media at each step of the marketing and sales process:
- Generating awareness, buzz and traffic
- Converting website visitors into prospects using social proof
- Integrating online presence via a socially enabled CRM
- Nurturing leads with a multi-platform social media campaign
This session will focus on how integration of marketing and sales plans allows you to better measure success and maximize your ROI. We’ll discuss how a defined process will enable you to track which social channels translate into the most traffic, leads and sales.
Using case studies of both large and small organizations we’ll examine how companies can use social media to gain wins for both B2B and B2C.This is going to be one of the most comprehensive sessions on measuring social media with Google Analytics.