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Driving Online Ad Conversions with Remarketing

February 1, 2014 12:00 am
February 1, 2014 11:59 pm

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Remarketing is an advertising tactic that lets you reach people who have previously visited your site and show them a relevant advertisement when they visit other sites. This allows you to reconnect with people who left your website without making a purchase.

The majority of website visitors do not complete a purchase on their first visit. That is why you need to work hard on bringing them back to the site. In this program, we will discuss how remarketing works and how to launch your first remarketing campaign in just a few hours:

  1. 5 Proven strategies for starting a remarketing campaign
  2. Creating remarketing lists
  3. Retarget your site visitors on Facebook and YouTube
  4. Customer segmentation and how to target the right users
  5. Case Studies: Learn how companies earned $10 for every $1 spent on retargeting
  6. Analytics and Optimization

A recent study from comScore showed that Americans are 49 percent more likely to visit an advertiser’s site if they have previously been exposed to display ads. As the report stated, “Display advertising, despite a lack of clicks, can have a significant positive impact on consumer behavior.”

This is not the event you want to miss. We will discuss one of the key marketing strategies for getting your past website visitors to come back to your site and complete a conversion.

March 27th
8:15 AM – 10:00 AM
Kenwood Towers
8044 Montgomery Road
Cincinnati, Ohio

“They are mavens when it comes to digital marketing and I make an effort to attend their seminars. As dynamic and engaging speakers, they always focus on relevant content with well-articulated examples.

Eric Kramer, Creative Director, Neputation

“I’m continually impressed by their ability to strike the right balance between theoretical and practical, as well as high-level strategy and detailed tactics. Because of their deep knowledge in this space, they were able to appeal to a very broad audience.”

Matthew Dooley, President, Dooley Media

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