Every day, billions of people use search engines to find information. Search engine marketing is a form of digital marketing that promotes your website by increasing its visibility on the search engine results page. There are two types of search engine marketing that we specialize in:

  1. Search Engine Optimization – the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, a site that appears higher and more frequently on the search results page will receive more visits from from the search engine users. SEO may target different kinds of search, including image search, local search, video search, academic search and news search. Please visit our Marketing Assessment page to learn more about analyzing your current SEO strategy, and identifying opportunities for improvement.
  2. Pay per click – this form of search engine marketing is very different from Search Engine Optimization. The main objective of PPC marketing is to bid on the keywords that are relevant to your target market. Your PPC costs are often dictated by your Cost per click, or the amount you are willing to pay for a single click that will direct visitor to your page. A successful PPC campaign takes into account a number of factors – list of keywords, promotional ad copy and  a successful landing page that converts visitors into customers or leads. Learn more about how we put these components together to bring qualified traffic to your website.

The future may be uncertain, but in the world of search, change is a constant. For this reason, search marketing should be a constant ever evolving activity. Sure you can have all the right website URLs, and submit your website to a number of directories, but in today’s world this is merely the beginning. Websites and pages compete for attention and placement in the search engines, and those with the best knowledge and experience with these rankings will receive the benefits of increased traffic and visibility. Don’t take a chance, talk to us about a search engine marketing strategy that is right for you.

In search engine optimization, measurement is critical to success. We track data about rankings, referrals, links and conversions to help you analyze your SEO strategy and create a road map for success. Our search engine marketing strategy, often includes the following components:

  1. Target audience research
  2. Competitive analysis and review
  3. Setting online goals, metrics and key performance indicators
  4. Building a list of keywords
  5. Validating keywords through testing
  6. Optimizing website by improving website design, architecture and web page content
  7. Testing newly optimized website with PPC
  8. Pursuing link building and prtnerships
  9. Engaging in social media marketing and content distribution
  10. Tracking SEO and PPC campaigns using web analytics to track results

Should we get started? Give us a call at 513-373-4216 to discuss how search engine marketing can be used to increase your website traffic and conversions.