The Internet is full of ads for “Mom and Pop” consulting companies offering AdWords and PPC Services. Most of them prefer to get paid a percentage of your monthly spending regardless of the results you see.
We are an established consulting company and we know that paid search is a long-term deal. Our offer is to manage your campaign for one month free of charge. We realize that this is going to cost us money but you are taking a risk so we are taking a risk. If at the end of the month you are satisfied with the CTR rates that we are able to achieve as well as our performance, we will begin charging you for our services. If not, we will immediately take your account off from MCC and you will be able to find another agency that better suits your needs.
Our rates:
PPC spending is not always linear. For more seasonal services, the spending usually increases, for other services the spending are more or less flat. Depending on your monthly spending, we are going to set a monthly minimum and a maximum and for everything in the middle, we are going to charge a flat 12.5% rate. So, here is an example:
Let’s say you average $3,000 in AdWords advertising per month. We are going to set a minimum at $2,400 a month ($300 fee) and a maximum around $4,800 ($600 fee). If during holiday season you end up spending $6,000, we are still only going to charge you $600, which effectively lowers your fee to 10%.
Is it expensive? Let’s see – if the difference between a professional AdWords consultant and a regular webmaster is .5% in CTR, what does that mean to your company?
- 100,000 people search for your product or service in a month
- With CTR at .5%, you get 500 visitors to your site, with CTR at 1%, you will get 1,000 visitors
- Let’s say you can convert 2% of your traffic
- 500 visitors *2%=10 customers
If an expertly setup campaign costs you an extra 12.5% on top of your spendings, but doubles the number of customers you get through paid search, is it worth the money? Contact us to find out:
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