In partnership with Google Analytics Certified Partner, InfoTrust, Cowan’s implemented a robust and highly customized configuration of Google Analytics. Migrating all web tracking to Google Tag Manager and upgrading to Universal Analytics paved the way for new data insights and enterprise scalability as Cowan’s grows.
42% increase in online bidding in the first 30 days following implementation
163% increase in bids and 185% increase in bid value via strategic decisions informed by Google Analytics
Google Analytics enabled InfoTrust to set custom dimensions and metrics to track every detail of Cowan’s online bidding functionality. The team also deployed new user demographic and interest reports within Universal Analytics to assess display advertising effectiveness.