After you have examined and evaluated the market, talked to your users and surveyed your community, it is time to implement, and communicate what you have accomplished back to the consumers. We use permission marketing to create relationships with partner sites, engage in email marketing in order to communicate your message, and use newsletters to retain your current customer base at a very low cost.

Additionally, we actively engage in social media marketing, and help companies design a comprehensive communication strategy that capitalizes on various social media venues. It is imperative to select channels that are being used by the people you are trying to reach. With the right channels, your message and your brand can get in front of a much larger user group a lot cheaper then with the traditional banner or pay-per-click driven advertising. If you can get your customers or peers actively involved with your products or services, then you can create brand loyalty with your customers. As part of communication’s strategy we also use the following techniques:

• Viral marketing – using existing social networks.
• Video marketing – use of video and online video channels to engage consumers in an interactive conversation.
• Mobile marketing – use of mobile devices to spread the message and announce news.
• Use of pull interactions – where you engage users in a conversation, instead of pushing them with various products and services.
• Creating and using virtual communities – over 90% of small companies who participated in a marketing study expressed interest in using private and public online communities to promote a conversation among site users.
• Online PR – have a two way conversation with your community. Traditional PR strategies do not promote interaction, but rather focus on product/service sales. Our PR strategies focus on building a community that is vital in spreading your message.

Are you ready to launch your social media marketing campaign? Call us at (513) 373-4216 or complete this form.