Would you like us to train your team on how to make the most out of Google Analytics? We offer different classes and seminars from basic “101-type” on how to install Google Analytics to highly technical sessions on how to customize Google Analytics tracking code. Depending on your needs and the audience we will customize the presentation. Before each program, we will sit down with you to analyze your goals, marketing initiatives, and current website stats. This way, our presentation will be specific to your goals and needs. Our trainings consist of lectures, hands-on exercises and strategy discussions.

We cover a wide range of topics in our programs. We will sit down with you, and we will help you choose which topics you want us to cover, presentation’s technical level, and how much time to spend on each segment.

• Learning Google Analytics 101 – from terminology to functionality
• Understanding how Analytics works, how to navigate the interface and create user profiles
• Using Regular Expressions
• How to filter the data and isolate meaningless information
• Analyzing the data
• E-Commerce Integration
• Creating and tracking online and offline marketing campaigns
• Optimizing website content
• Setting up and reaching conversion goals
• Market segmentation
• Customizing Google Analytics tracking code
• Key Google Analytics reports and report manipulation
• Tracking visitors across multiple domains and subdomains