“Fifty-two percent of U.S. online consumers who researched a service started at a search engine — compared with less than one-third who started at the primary service provider’s Website.” (Forrester’s North American Technographics Customer Experience, Marketing, and Consumer Technology Online Survey, Q3 2007.)
Pay per click (PPC) marketing has quite often received up to 90% of the search marketing budgets over the last several years because of its ability to deliver visitors. However, PPC comes at a great cost and organic search engine optimization is like a fixed-cost investment into your business, which, if done right, brings additional visitors to your site at no extra cost.
An effective search engine marketing (SEM) strategy includes a combination of both PPC and SEO. You start by bringing traffic to your site using PPC because it is an easy way to quickly bring traffic. SEO is not something that can be done quickly. Industry experts agree that it is only 20% onsite optimization and 80% links to your site.
The objective in SEO is to improve the organic listing of a company’s website pages for the keywords and key phrases that are most relevant to what the company does (products, services, information, anything).
Challenge – the internet is flooded with SEO ads and different conflicting claims about which tactics work. You are afraid that a lot of SEO firms have a hammer that sees your project as just another nail. You need to understand the terms and methodologies to see the big picture and the strategy for your implementation.
Let’s start by introducing you to InfoTrust approach to search engine optimization.
SEO Review and Strategy Development
In order to improve your SEO, we like to start with a website audit. We use a number of tools to see how and where your site is being mentioned. We ascertain why your site does or does not reach the top of search results and what it different between your site and the sites on the first page of Google results for your search terms.
SEO On-Site Optimization
On-page SEO updates your pages to improve their relevance for targeted, industry-specific, and often localized keywords. On-page optimization includes modifications to Meta tags, changes to website architecture and navigation, link structure, content writing, keyword usage, and much more.
SEO Off-Site Optimization
The second component of SEO is off-page optimization, which integrates link building and site promotion to have your pages achieve higher positions in search engines. Getting relevant links to your website—and strategically managing these links—is formally known as Off-Site Search Engine Optimization or link building
SEO-Ready Web Design
InfoTrust has designed a series of SEO Friendly content management systems to streamline the content development and publishing process.
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SEO Training
Our seminars help technical and non-technical audience understand what it takes to build and maintain the sites that have the best chance of being picked up by the search engines.
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Our goal is to generate maximum organic traffic to your site and help convert your visitors to your customers. Are you ready to have us start optimizing your site? Give us a call at 513-373-4216 or complete this form to contact us.
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