Today, it is not enough to apply for a job using Monster or CareerBuilder. Traditional means of looking for a  job are losing their effectiveness. Recruiters and HR managers are getting overwhelmed with a flood of resumes that come in for each job opening. Networking has always been the way to go when a person was looking to fill a job or get a job. It is a sure way to create an interruption, and ask for attention. Social media is a unique combination of tools that allows people to network online. This process generally takes three steps, and is very similar to how company will go about connecting with its target audience.

• Identify your personal brand. Every company knows that this is an essential marketing component – this is what the organization stands for. The same concept applies to job seekers, they need to establish their presence, demonstrate their accomplishments and show their unique stand among the field of fellow job seekers.
• Conduct the research, as well as people search. This is your way to find a point of contact. Simply sending your resume to an email provided is a poor approach. There are hundreds of other people who found this point of contact, you need to come up with another strategy to connect with the company you want to work for. Quite often the best way to look for a job is to look for people inside your target company. You might not be able to connect with the CEO, but connecting with a person who works for the department you are interested in joining can give you a unique advantage. The goal is to find some information that will help you demonstrate your unique abilities.
• Establishing a connection. Once you have a brand, and you have a clear understanding of what recruiters and hiring mangers want, you have to give it to them.

Social media can be used at each stage of the process outlined above. However, the strategy has to always come in first, and only then it is imperative to begin using various social media applications such as blogs, networks, wikis and sharing sites. Here are some of the topics that we cover in our seminars:

• Establishing personal brand online
• Using social media tools such as Blogger, Twitter, YouTube, Wiki in your job search
• Creating online resume
• Social networking strategies and leveraging popular online networks such as LinkedIn and Plaxo
• Listening to opportunities – learn strategies to monitor the information avialbel online and use it to your advantage
• Online etiquette

Social Media Recruiting

Ask any person who is looking to fill a job about their least favorite activity. Chances are they will tell you that screening hundreds of resumes that all look the same, and have similar power verbs is it. The future of recruitment is social.

In our seminars we help hiring mangers use social media tools to  attract their target audiences and engage with the individuals who may be ideal for the openings. Talented people in various business industries are sharing their ideas, experiences, and insights online. If you are able to monitor this constant exchange of information, you will easily see who stands out from the crowd. Our seminars cover passive candidate research, college recruiting, and employment branding.

Upcoming Presentations

Annually, we conduct hundreds of programs and educational seminars. For a list of upcoming events, and to review our past programs, please review our events website – iWantToBeSocial.com.

Testimonials From Past Events

“I met Michael at Columbus, where he gave a brilliant presentation on using social media for business and job search. He has the knowledge and ability of a major thought leader, but I think prefers helping people/businesses to being a celebrity. He’s a sharp guy, very impressive, and he obviously has the business awareness and customer service orientation which undoubtedly will provide great value to your organization.”

Robert Kehoe, President at Red Giraffe Innovation

“Michael Loban wowed the audience of job seekers with his in-depth knowledge of using social media to conduct an online job search, build a personal brand, and expand contacts using networking sites such as LinkedIn. He understands and embraces new, innovative technologies, and taught our attendees how to incorporate free online sites rather than spend countless hours on Monster.com or CareerBuilder. Feedback received from the audience (average age of 48) was excellent. His presentations are concise, well organized, and a great help to our customers from the Great Oaks Return to Work Resource Center.”

Lisa Slutsky, Great Oaks Manager

“I first met Michael at a Xavier University Alumni Networking event. Michael was the keynote speaker and his topic dealt with the Job Search and using Social Media Job Tools. Michael did an excellent job of presenting the information in a knowledgeable and impactful way. He went far beyond what would have been considered basic material of interest to job seekers (i.e. LinkedIn 101) to include many innovative ways to conduct job searches and brand one’s self on the web. He discussed the use of on-line CV sites, Twitter Job Search functions, creating personal Facebook and Google ads, as well as many other ways to use social media tools to assist in finding new opportunities. I have been very impressed with his work!”

Michelle Beckham-Corbin, MBA; Owner, Social Media Strategist , C3