Current Web 2.0 market trends impact competitive landscape and business processes. In February of 2008, BusinessWeek Online cover story read, “Social media will change your business -whatever business you are in.” Organizations that can capitalize on social media channels and behaviors will be competitive winners.

Everywhere you go you hear how cool Twitter is, and how non-profit organizations use it all over the world. Unfortunately terms ‘cool’ and ‘popular’ are vague, and do not work well when you are trying to bill awareness and fundraise.

In our seminars, attendees learn how to create a strategy that helps them leverage social media to connect with the audience, raise awareness and conduct online fundraising initiatives. Learn how other organizations use social media, and take away keys to their success:

• Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania.
• The “Dollars for Darfur” Group on Facebook has over 5,000 student members and raised almost $150,000 to help stop the genocide in Sudan.

Non-profit social media marketing consists of five components. Attending our seminars, you will learn what tools and applications to use to successfully implement each of these components:

• Listening to people online
• Understanding where your supporters are
• Establishing an online brand
• Building a community
• Turning your community into supporters and advocates.

Learn how different demographics use social media in their philanthropy: Among 30-49 year olds, 91 percent of people participate in social networks, 81 percent participate in blogs, and 56 percent participate in message boards. If your non-profit organization is not active across these social media sites it is not getting the proper amount of attention.