Real Estate market is shifting rapidly as consumers change their buying habits. Today, a majority of consumers depend on social networks to build business relationships. If people can’t find you on Facebook or Google, to them you do not exist. Sales professionals have to become resource providers, and active networkers in order to share their knowledge and expertise.

Allan Dalton, Co-Founder and President of RISMedia’s and author of the upcoming book, Leveraging Your Social Media Links Converting Friends, Fans, Followers and Users into Buyers and Sellers, social networking/media offers real estate companies and professionals an unmatched opportunity to become relevant with today’s savvy, technology-oriented real estate consumers.

In our events, we demonstrate the steps a company needs to take to incorporate social media into its existing marketing mix. We do not just cover tactics for using Twitter and Facebook, but rather address the integration of these components into the existing business strategy.

The goal of our classes is to help Real Estate Professionals establish a comprehensive plan on how to integrate social media strategies in their business models. Our events cover everything from planning and setting-up goals to establishing a powerful online brand to measuring your success using a number of business metrics.

Michael Loban presented the Social Networking Connections at 3 seminars at which I was an attendee. Never in my wildest dreams did I think there was so much to it. The exposure he gave the group and to me personally was so complete, I felt as if I understood the concept for the first time. The importance of it in business today is imperative. I would recommend him to anyone who needs or wants great Internet strategy or website development. I would be happy to discuss him expertise with you at any time.

- Janet Davis , V.P. Bus. Development , Coldwell Banker (owned by Realogy)