Search Engine Marketing Professional Organization (SEMPO) that we are a proud member of, considers search engine marketing (SEM) to be a promotion of websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, paid inclusion and search engine optimization.
We teach class on all aspects of Search Engine Marketing
- Keyword selection / popularity and market analysis.
- CPC, CPM, CPA, ROI, and all other web metrics and stats.
- Organic vs. paid search engine marketing
- Website optimization.
- Google Suite of products – AdWords, Analytics, and Website Optimizer
- Link Building Tactics, Tools & Techniques
Loading ...