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Lists you shouldn’t miss: Google+ Part 1

Posted by aminshawki on February 1, 2012 at 12:02 pm

People are social, businesses are social, the whole world is social. These are the facts. Society today is all about sharing experiences and knowledge that can add value. Facebook, Twitter and other social media sites exist and thrive today based off these fundamentals. The type of information shared and with whom they are shared across these platforms differ, and the amount of social media channels are growing. As digital marketers, we understand the powerful capabilities that can come with strong social media outlets. Which is ...

Categories: Social Media, Strategy, Web Marketing

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How To: 3 Tactics for B2B Organizations to Nurture Their Leads

Posted by Michael on January 3, 2012 at 9:51 am

A few weeks ago I was conducting training for about 50 B2B organizations. At one point, I asked all the participants a very simple question: “How do you use digital marketing?” Most of the participants who responded shared that they use digital marketing to generate new leads. Once the organizations obtain leads, marketing forwards the information to sales and the job of marketing is done. Sales departments, however, can’t always close the lead on a first try, and lead nurturing is required. This is where ...

Categories: Conversion Optimization, Web Marketing

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New Research from Constant Contact and Chadwick Martin Bailey Shows Facebook® Fans More Likely to Recommend a Brand, Buy Products

Posted by alex on October 30, 2011 at 3:04 am

According to recent study by Constant Contact and research firm Chadwick Martin Bailey, "...consumers interact with their favorite brands on Facebook more than on any other social network..." Here are some key points:

  • Consumers interact with their favorite brand on Facebook far more than other social networks
  • 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
  • 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
  • 52% of ...

Categories: Social Media, Web Marketing

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And yet another infographic – The Lifecycle of a Web Page on StumbleUpon

Posted by alex on October 27, 2011 at 3:56 am

It seems like everywhere I look, there are new infographics this week. Check out this one from StumbleUpon. ...

Categories: Web Marketing

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Local newspapers are still the most trustworthy source of advertising

Posted by Michael on October 15, 2011 at 1:09 pm

NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE Newspaper Advertising Cited as Most Trustworthy; Newspaper Web Sites Ranked First Among All Sources of Local Information in Usage, Credibility, Being Most Informative Local Newspaper Web Sites are Most Informative: Newspaper Web sites ranked first in all five content types, edging out local television websites for local news (34 percent vs. 32 percent), with wider margins for local information (32 percent vs. 23 percent), local sports (30 percent vs. ...

Categories: Web Marketing

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How Difficult Can It Be to Buy a Car in Cincinnati?

Posted by Michael on October 15, 2011 at 1:08 pm

This blog post will have little to do with digital marketing, and other similar topics that I tend to blog on. However, over the past weekend, I was trying to buy a new car, and found the process to be extremely painful and, at the end, completely dissatisfying. This blog is a summary of my experiences. I started my search at the Honda dealership. Since I was not quite sure about what I wanted, I thought that test driving a new Honda Accord would be a good ...

Categories: Social Media, Web Marketing  |  Tags: car buying, online search

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How to Make Websites Social

Posted by alex on September 29, 2010 at 3:49 pm

This blog post is inspired by a combination of interesting ideas that I came across recently. It all got started with Pete Blackshaw's article "Do We Still Need Websites?" at the AdAge. It was widely discussed both online and offline, as people started to debate on whether or not we are entering a website-less era. In his article, Pete argues that the websites are far from being dead, but if they want  to be effective assests for the company they must serve a new purpose:

A ...

Categories: HR and Recruitment, Social Media, Social Media Policies, Web Analytics, Web Marketing  |  Tags: Company Websites, Social Networks, Website Development

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Integrating Your Website with Facebook

Posted by alex on July 18, 2010 at 6:54 am

If you administer a Facebook Page or have integrated the Open Graph protocol into your Web pages, now you can see analytics for referral traffic and stream stories in the Insights dashboard, as well as tab views for your Page. Insights will capture engagement with Pages regardless of whether an action was taken on or off Facebook.

From Facebook help:

To see Insights for your website, you must first claim your domain by associating it with a Facebook page or application that you manage, or with your ...

Categories: Social Media, Web Analytics, Web Marketing  |  Tags: facebook

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Social Media Sites That DoFollow

Posted by alex on June 21, 2010 at 1:25 pm

PageRank 9

  • Technorati – Allows keyword anchored link in My Bio section, plus links to claimed blogs.
  • Youtube – Most popular video sharing network. Allows one URL link in user profile.
  • http://slashdot.org
  • http://sourceforge.net

PageRank 8

  • LiveJournal – When you create a blog, you can also create a profile linking back to your main site.
  • Blogger – When you create a blog or a user account to make comments on Blogspot blogs, your profile can include DoFollow links to your website. Be sure ...

Categories: Social Media, Web Marketing  |  Tags: dofollow, Google PageRank, Social media

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Best Resources for Link-Building

Posted by alex on June 12, 2010 at 2:18 am

How do you measure the effectiveness of your link-building efforts? Try this. Write down the number of links pointing to your site today (on Google command "link:"), your PR and your position for the top keywords you are targeting. Use the tools listed below for 3 months, and monitor your results every couple of weeks. Rinse and repeat....

Classifieds:

  • Traditional classifieds: Craigslist, Oodle, USFreeAds,Backpage and Kijii
  • There are thousands of classified ad sites in each industry.

Public Relations Services:

They ...

Categories: Recommendations, Search Engine Marketing, Social Media, Web Marketing  |  Tags: Best Practices, Link-Building, SEO, Social media

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