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I think, it is safe to say that a lot of people agree that social media is an amazing way to communicate!  But, let’s face it, social media can also be very overwhelming.  What do we post on Facebook? Should we get a Twitter account? When should I Tweet? We already have a Facebook page so do we need a Google + page? Should I have a YouTube Channel? Does Foursquare make sense for our business?  Do we need a business profile for ...

Blogs to Check Out About Google Analytics

We love lists.  So we decided to create a series of blog posts devoted to giving you valuable resources to help with your digital marketing strategy.  Hence the name, “Lists you shouldn’t miss”… kind of rhymes doesn’t it?  In the first blog post of this series, we will provide you with valuable resources for the wonderful tool: Google Analytics. In a world with infinite resources available at your ...

How do you measure the effectiveness of your link-building efforts? Try this. Write down the number of links pointing to your site today (on Google command "link:"), your PR and your position for the top keywords you are targeting. Use the tools listed below for 3 months, and monitor your results every couple of weeks. Rinse and repeat....

Classifieds:

• Traditional classifieds: Craigslist, Oodle, USFreeAds,Backpage and Kijii
• There are thousands of classified ad sites in each industry.

Public Relations Services:

They ...

I should be honest in saying that it took me some time to really appreciate Alltop.com. At first, I did not quite understand the point of having yet another website that has nothing but a list of blogs on a whole range of topics. Then, I started noticing Alltop badges on other blogs, and it did start to sink in. There is a clear advantage in knowing which blog 'kicks ass.' This blog post, however, is not a story about why I like Alltop. The blog post is about ...

When the going gets tough, the tough work harder. Since it is clear that the country is in recession, the job of any marketeer just got exponentially more difficult. Your marketing initiatives have to be tactical, low-cost, with high return and high visibility; results are imperative. One of online media tools that has a potential to market your brand, build a community, increase public awareness and raise company profile is a blog. Although, it may seem that blogs are everywhere, American Express, estimates that only 5% ...

In Many ways, Barack Obama broke the rules of how things in politics are done. But today, I rather not talk about politics, and rather examine what Barack Obama did to land the job he wanted. At the end of the day, being a President of the United States, though highly coveted, is just a job, and a job that Obama fought for. The question is what we can learn from him about how to get the job we desire. Edelman released a study “

Create a New User Account:

It is harder for a hacker to break into your blog when both the username and the password have to be cracked. That is why you should create a new user and delete the WordPress default “admin”. You create a user by going into “Users” then “Add New” in the WordPress menu. When creating the new user, make sure to give it the role as an “Administrator”. That will make sure that you have the full authority over your blog. Now simply logout ...

• Backup your database every couple of hours (WP-DBManager plugin)
• Optimize your database every day (WP-DBManager plugin)
• Backup your files every day
• Your the debug queries plugin to check for bad plugins
• Run Akismet for spam comments
• Use pingdom or another tool to know when your site is down
• Use 404 notifier plugin
• Remove unneccessary meta info

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• Set pretty permalinks
• Switch blog name and post title to 'post title - blog name'
• Give robots directions. noindex wp-admin,login and register pages, etc
• Write better titles - Use All in One SEO plugin
• Write good meta descriptions
• Create proper pagination - Use wp-pagenavi plugin
• Disable paged comments
• Sitemaps and SEO - Wordpress MU Style

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Last week, I was speaking at a networking event on the topic of personal branding. The goal of the discussion was to help people differentiate themselves from everyone else. People rarely think about themselves in terms of a "product" that they need to sell. Quite often at my events, I ask the attendees if they are in sales. Very few people say Yes. I wonder why. It seems to me that we have a certain predisposition against people who are in sales. We immediately start thinking ...