Michael Loban is scheduled to speak at the Dayton Board of Realtors on May 12. The topic of his presentation is 4 Questions of Social Media: Why, Where, When & How. This will be Michael’s first presentation of a three part series on social media.

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Congratulations, you survived.

Recession is typically the best time to retool your business but as we are hopefully approaching the bottom, you need to plan for an economic recovery. I think it’s time to start planning. It does not mean that the dark days are behind us, but we need to start planning for the good times ahead. Transitioning out of a recession is more of an art than a science.

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When the going gets tough, the tougher get going. Since it is clear that the country is in recession, the job of any marketeer just got exponentially tougher. Your marketing initiatives have to be tactical, low-cost, with high return and high visibility; results are imperative. One of online media tools that has a potential to market your brand, build a community, increase public awareness and raise company profile is a blog.

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