The class on Web Analytics is back by popular demand. Make sense of Website Analytics, and learn more about measuring traffic coming to your website and understanding visitor behavior.

We will talk about various features available in Google Analytics tool and how to leverage them to best serve your business needs. This program is targeted towards web designers, web analysts, online marketers and general business people. This is what we will discuss:

• What metrics really matter
• Not every website is created equal, different sites require different metrics
• Key features and capabilities of Google Analytics
• Setting up different goals and marketing campaigns
• Building conversion funnels
• Making web analytics data actionable

This is an intermediate program that will help you understand advanced key performance indicators and what matters in web analytics. This is not the class you want to miss. Our last seminar on digital marketing brought in over 65 attendees. We hope to see you at the event, that is likely to be booked in just a few days.  Please register here.

Presented by Michael Loban, Chief Marketing Officer of InfoTrust, LLC, and Google Analytics Qualified Individual.

Date:  August 5, 2010

Location:  Towers of Kenwood – 1st Floor Conference Room; 8044 Montgomery Rd. Cincinnati, 45236

Time:  Breakfast will be served at 8:15am, Program will begin at 8:30am, and we will conclude by 10:00am

Event Registration:  http://google-analytics-training-cincinnati-august-2010.eventbrite.com/

Online social networking matters, and we all know this. Now, let’s figure out how to make it work. This presentation will focus on 8 social situations that we find ourselves in; attend this class to learn how to use social media and social networking in the following scenarios:

1. Attending networking events
2. Following-up after events
3. Managing a contact list
4. Sending introductory emails
5. Keeping in touch with people
6. Contacting recruiters
7. Connecting with employers
8. Participating in online discussions

This class is not a traditional program on social networking that tells you how to use LinkedIn, Plaxo and/or Facebook. This event will look at popular situations that people in transition find themselves in, and how to make the most of these situations using social media. This is the most unconventional program on social media and job search that we are offering today, and by the way – IT IS FREE.

Michael possesses an excellent command of the complex intricacies of all forms of social media. Better yet, he shares his knowledge with professionals in transition, showing them how they can leverage key social media types to create personal brands and find hidden jobs.

- JoAnn Riley Beckman

Michael is a guru of Social Networking and knows how to offer practical solutions to solve a wide range of business problems.

- Bill Kapprel

Date:  Friday, August 13th

Location:  Anderson Senior Center; 7970 Beechmont Ave; Cincinnati, OH 45255 [BEHIND THE FIREHOUSE]

Time:  1:00pm-2:00pm

Event Details:  http://jobsearchlearninglabs.wikidot.com/

Traditional job-posting sites lose their effectiveness as fewer companies post jobs there, and more people are applying for the same jobs. We will examine other less known, but still immensely powerful sites and boards that will help you locate a job.

Have you considered examining social networks and popular social sites like Twitter? Dozens of jobs are being posted on those sites every week, and hiring managers pay close attention to people who respond to their posts. Most importantly, we will focus on online job search strategy.

Date:  August 30, 2010

Location:  Symmes Township Library; 11850 Enyart Road; Loveland, OH 45140-8204

Time:  6:30pm-8:00pm

Event Registration:  http://new-way-to-search-for-jobs-seminar.eventbrite.com/

We are partnering together with the Cincinnati USA Regional Chamber of Commerce to offer a comprehensive 3 hour class on web analytics.

Google Analytics provides free, powerful, detailed statistics about the visitors to your website. It allows you to view and analyze your website traffic data, enabling you to strengthen your marketing initiatives and create a higher converting website.

This class will introduce the key fundamentals of Google Analytics and explain how to apply this powerful tool to your website.

• Attendees of this session will leave with an understanding of:
• How Google Analytics works: what tools and reports best serve business needs
• The fundamentals of web analytics and what indicators produce actionable data
• The difference between Google Analytics vs. Webserver-based analytics
• Successful web analytics approaches and how to analyze traffic sources
• How to improve conversion and identify visitor patterns
• Goals for e-commerce vs. non e-commerce sites
• Overview of Other Google products: Website Optimizer and AdWords integration
• Critical data that Google Analytics cannot track

Download the event details here.

Date:  September 30, 2010

Location: Cincinnati USA Regional Chamber; 300 Carew Tower, 441 Vine St., Downtown, Cincinnati

Time:  9:00am-12:00pm

Event Registration:  Please register here.