Events | InfoTrust, LLC, Cincinnati Digital Marketing Consultants - Blog, Social Media, Analytics and lead generation

July 25, 2010

Madeira Chamber of Commerce – Business Seminar

What does it take to win in today’s fast-pace digital business environment?

Attracting visitors to your site
Retaining visitors on your site with compelling content and addictive user experience
Turning website site visitors into paying customers

Learn what other organizations have been doing exceptionally well to reach these three objectives. You will not hear about Starbucks or Lexus, but you will learn about organizations that have been very successful with limited resources, but innovative strategies. Learn how to identify what you audience wants from you, and how to use what is available to you to give them exactly what they want. Learn to design a viral user experience to maximize your reach and engagement. Learn how to drive traffic to your site using online advertising. Search engine marketing, and social media. Lastly, you will learn how to evaluate different marketing strategies available to you, and decide which has the best potential to maximize your revenue given your target audiences.

For more information, please go here.

Date: Wednesday, July 28

Location: Madeira City Hall – Council Chambers; 7141 Miami Avenue; Madeira, OH 45243

Time: 11:30am-1:00pm

Start:	July 25, 2010 10:00 pm
End:	July 25, 2010 10:00 pm
Venue:	Madeira City Hall - Council Chambers
Address: Google Map	7141 Miami Avenue Madeira, OH 45243

July 14, 2010

July Breakfast and Digital Marketing Seminar – Building Custom Facebook Pages and Advanced Facebook Marketing

It is impossible to underestimate the power of Facebook. With over 500 million users, thousands of company pages, applications and events, it can become a marketing powerhouse if used properly. We will help you discover the power of Facebook as a social marketing tool. In this session, we will go well beyond establishing a company page, we will cover the following topics:

Building a custom Facebook page
Promoting your Facebook page
Facebook advertisements
Navigating through Facebook applications
Running promotional contests
Promoting events

This is a comprehensive seminar on Facebook marketing that is part of InfoTrust’s successful Breakfast and Digital Marketing Series. We will go well beyond the basics of Facebook page building and will focus on building custom Facebook pages and growing an avid Fan base.

Before you attend the program, please become a Fan of our Facebook page to learn the latest news about digital marketing, and access numerous marketing resources.

Event management for Building Custom Facebook Pages and Advanced Facebook Marketing powered by Eventbrite

Start:	July 14, 2010 8:15 am
End:	July 14, 2010 10:00 am
Address: Google Map	8044 Montgomery Rd. Cincinnati, OH 45236

June 22, 2010

Website Conversion, Optimization, Testing and Marketing Workshop

Learn how to improve your website’s profitability, and make your website a powerful marketing, promotional and sales tool. Spend a whole day learning what it takes to improve your site’s visibility and coversion:

Learn Google Website Optimizer
Ways to optimize your website to improve conversion rates, lower cost per acquisition and increase return on marketing investment.
Understand what site visitors want, and how they use your website
Learn best practices, and understand what makes winning sites stand-out
Ways to conduct usability testing, sequential testing, A/B Split Testing and Multi-Variant Testing.
Establish Critical Website Metrics - Which metrics must you pay attention to and what are the best ways to track and manage these on an on-going basis.

Join us for a great day of learning, and you will leave with a strategy for improving your website’s performance. Lunch will be provided

Start:	June 22, 2010 9:00 am
End:	June 22, 2010 4:00 pm
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241
Cost:	250

June 10, 2010

Breakfast and Digital Marketing – Social Media Policies – 06/10/2010

“Blog Smart” – this is a blogging policy at Microsoft.
In their “Human Resources 2.0” study, Birkman announced that a clear majority of respondents (69%) indicated that their organizations don’t have an official social media and/or social computing policy. That being said, when asked about how they plan to increase or decrease Web 2.0 technologies, 64% plan to create content and publish it on social channels, and 57% plan to spend more time maintaining a profile in a social or professional network.
As more and more companies are trying to leverage social media, and as majority of employees already have a social profile, it is necessary to set some expectations and even boundaries for your employees.
Majority of the companies create two policies:
· First policy sets the expectations and boundaries for all employees, including a list of guidelines for the use of social media for personal use.
· Second policy is the set of guidelines for employees whose job function includes working on social media sites.
Key Points:
Since your employees are likely to use social media as brand ambassadors, and will do so representing your company, you have to clearly explain where the boundaries, while still empowering them to be creative. Lastly, get a buy in from your employees, and make sure they understand the policy and what it means.

Start:	June 10, 2010 8:00 am
End:	June 10, 2010 10:00 am
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241

June 1, 2010

Search Engine Marketing – AdWords

This class will provide you with the foundation for AdWords campaigns. This program is designed for new advertisers, business professionals, IT Professionals and company owners. The core of this class will focus on PPC ROI. This course takes you through the essentials of planning, managing and optimising a successful PPC campaign. The program will focus on three main areas:
· AdWords User Interface
· Developing Keyword Lists
· Creating Ads
· Using Google Network
· Campaign Optimization and Tracking
· Ways to diagnose common AdWords challenges.
· Achieving High CTR and Quality Score
This is one of the most comprehensive and involved programs on AdWrods that is being offered today in the area.

Start:	June 1, 2010 8:00 am
End:	June 1, 2010 11:00 am
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241
Cost:	150

May 25, 2010

How to Recognize SEO Challenges – Seminar for Non-Technical People

87% of referrals from search engines come from organic search results, NOT PAID SEARCH RESULTS. Learn what it means to optimize your website, and determine which SEO techniques are right for you. Learn top 20 SEO mistakes that can cost you time, and a lot of money. A lot of people believe that SEO is a one time deal; this can’t be further from the truth. Learn how to work on your website’s SEO over an extended period of time, and how to measure your effectiveness.

An effective search engine marketing (SEM) strategy includes a combination of both PPC and SEO. You start by bringing traffic to your site using PPC because it is an easy way to quickly bring traffic. SEO is not something that can be done quickly. Industry experts agree that it is only 20% onsite optimization and 80% links to your site.

Challenge – the internet is flooded with SEO ads and different conflicting claims about which tactics work. You are afraid that a lot of SEO firms have a hammer that sees your project as just another nail. Come to this seminar to understand the terms and methodologies to see the big picture, and how to set the strategy for your implementation.

Start:	May 25, 2010 8:00 am
End:	May 25, 2010 11:00 am
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241

May 18, 2010

Using Google Analytics to Optimize Your Site and Create Winning Marketing Campaigns – 5/18/2010

Ultimately, the goal of any analytics application is to measure and increase the number of leads that you get from your website.

Thinking about analytics, most of the people seem to wonder about the number of people coming to the site, the conversion rate, and the bounce rate. This, however, is only the tip of the iceberg. Although, over 70% of companies now use Google Analytics, the program is often not properly configured and is not being used to its potential. Lastly, people are often misinterpret the data, and do not properly adjust their efforts to reflect on the feedback they are getting from site visitors.

After attending this program, you will learn:

* How to configure Google Analytics to improve the performance of your website and campaigns.
* How to create marketing campaigns
* The difference between the goals and conversion funnels
* 15 key performance indicators to analyze on your website
* How to interpret reports and analyze your goals
* Configure and analyze site search results

This Google Analytics class is targeted towards web designers, web analysts, online marketers and general business people. The goal of this course is to give recommendations and best practices on how to increase website conversions.

Presenter – Michael Loban, “Google Analytics Qualified Individual”

Start:	May 18, 2010 8:00 am
End:	May 18, 2010 10:00 am
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241
Cost:	99

May 13, 2010

Breakfast and Digital Marketing – Making the Most of AdWords and Pay-Per-Click

Overwhelmed by the vast world of Internet marketing? InfoTrust can help with its Free Monthly Breakfast and Digital Marketing Seminar. This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, Google Analytics and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our Breakfast and Digital Marketing seminar, you’ll learn such things as:

* Using emerging applications and techniques to increase traffic to your site, bring more leads, and transform them into sales
* Using Google Analytics to turn your site into a powerful marketing tool
* How to optimize your site for better search engine ranking
* How to calculate return on investment into site analytics and optimization services
* Rules for converting site visitors
* How should I plan for and budget for search marketing efforts?
* Using social media in your recruitment practices
* Wordpress training – from introductory to advanced-level

May Session:

Let’s focus on best practices for Keywords, Ad Copy, and Landing Pages. How can we create ads that bring quality candidates to our site? We will learn more about improving Quality Scores, reaching Content Networks and targeting specific Geographic Regions. This is an exciting opportunity to learn more about Google Adwords, and what it takes to make your ads work. The information included in this session can have a positive, dramatic impact on your marketing strategy. You will learn:

· Marketing strategies

·         Discovering effective keywords

·         Lading pages that convert

·         What other organizations have done to win this game.

Start:	May 13, 2010 8:00 am
End:	May 13, 2010 10:00 am
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241

May 4, 2010

Web 2.0 Strategies to Attract, Retain, and Monetize Web Traffic

What does it take to win in today’s fast-pace digital business environment?
· Attracting visitors to your site
· Retaining visitors on your site with compelling content and addictive user experience
· Turning website site visitors into paying customers.
Learn what other organizations have been doing exceptionally well to reach these three objectives. You will not hear about Starbucks or Lexus, but you will learn about organizations that have been very successful with limited resources, but innovative strategies. Learn how to identify what you audience wants from you, and how to use what is available to you to give them exactly what they want. Learn to design a viral user experience to maximize your reach and engagement. Learn how to drive traffic to your site using online advertising. Search engine marketing, and social media. Lastly, you will learn how to evaluate different marketing strategies available to you, and diced which has the best potential to maximize your revenue given your target audiences.

Start:	May 4, 2010 9:00 am
End:	May 4, 2010 12:00 pm
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241
Cost:	150

April 20, 2010

Advanced WordPress – Blog Customization and Marketing

You think you know WordPress? You are comfortable with creating posts and pages, you feel comfortable changing themes and installing widgets, and you have already installed WordPress on your server. But what about modifying or customizing your own theme, integrating Wordpress with an existing site and most importantly marketing you blog, or a WordPress based website? We have designed this class to answer the questions that people most commonly have after they become familiar with basic WordPress functionality. In this session you will learn:
· Creating WordPress Multi User Blog
· Writing marketable content
· Viral marketing and community building
· Theme and plug-in management
· Building Page Rank

Start:	April 20, 2010 9:00 am
End:	April 20, 2010 12:00 pm
Venue:	Hyatt Place Cincinnati/Blue Ash
Phone:	513-373-4216
Address: Google Map	11435 Reed Hartman Highway Cincinnati, OH 45241
Cost:	150

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