Welcome to Digital Marketing World 2010
Join us for Digital Marketing World 2010, our new monthly series of sharply focused digital marketing experiences. It starts in July and is completely free!
The first Wednesday of each month (11:30am ET–4:30pm ET) come to Digital Marketing World for:
- Three new 60-minute presentations from real-world practitioners
- Plenty of live Q&A time with speakers
- Guidance on the latest tools and strategies from leading vendors.
- Ample networking opportunities with your peers
- A fully-featured virtual conference environment with networking lounge, exhibit hall, and resource center
You can register for the whole series or just the individual months that you’d like. Not sure you can make one of the conferences, but love the topic? Each conference will be available on-demand for a few weeks after the live show, so go ahead and register!
Email Segmentation Made Easy
Maximize Email in the New Social Media World
Nurturing Prospects through the Pipeline with Sophisticated Email Marketing
July 7, 11:30-4:3opm
http://www.marketingprofs.com/events/24/jul10/208/
Grow your Email Marketing Opt-in List Almost Automatically
Date: Thursday, July 8, 2010
Time: 10:00 AM Pacific Time / 1:00 PM Eastern Time
Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it’s tough just to stay even!
And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.
So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris’ Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists — including ways to leverage the marketing you’re already doing to get better results. She’ll cover the three layers of successful list building efforts:
- The Autopilot Layer that works with minimal marketing effort ongoing once it’s set up.
- The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
- Social media marketing
- Mobile marketing
- The Churn Minimizing Layer that helps shore up your foundation to better allow for growth
You’ll also learn tips, tricks and best practices to get your list on an upward trajectory and all of it will be demonstrated through tangible, real-world examples.
As a special bonus, all Webinar attendees will receive a free copy of the Lyris Bionic List Builder How-to Guide a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.
Read more and register
“There is No Silver Metric for Marketing Measurement”
Tim Ambler of the London Business School assesses the relative strengths and weaknesses of marketing measurement metrics. Which ones hold the key to insight and accountability? We’ll look at return on investment (ROI), discounted cash flow (DCF), net present value (NPV), return on customer (ROC), and others to determine how each provide insight into the true state of the business.
Marketing Measurement Metrics an overview
Strengths/Weaknesses of Marketing Measurement Metrics
Which marketing metrics provide real insight and accountability?
Tuesday, July 13, 2010
at
1:00 PM Eastern, 12:00 PM Central,
11:00 AM Mountain, 10:00 AM Pacific
Read more and register
How Big Brands are using Social Strategies to Drive Business
Thursday, July 15, 2010 2:00 PM – 3:00 PM EDT
You don’t have to be a big brand to understand the value of social marketing. Join Chris Baggott, CEO and CoFounder of Compendium as he explores how innovative marketers from Expedia and HHGregg are using search, social and email strategies to drive business.
No matter the size of your organization, you’ll take away from this Webinar:
1.Why content is critical to your social and search marketing success.
2.How search, social and email work together to fuel your strategy.
3.How these strategies working in tandem drive new business.
Take this free opportunity to learn from the best and brightest social marketers around. Only 250 spots available. Register today.
