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Blogs to Check Out About Google Analytics

We love lists.  So we decided to create a series of blog posts devoted to giving you valuable resources to help with your digital marketing strategy.  Hence the name, “Lists you shouldn’t miss”… kind of rhymes doesn’t it?  In the first blog post of this series, we will provide you with valuable resources for the wonderful tool: Google Analytics. In a world with infinite resources available at your ...

In the past, a real-time look at how your website is being used by visitors was only available through paid tools. Recently, Google Analytics added this feature as part of its Google Analytics 5 release. As with all the new tools and features that are available to marketers, the important question is how to get the most benefit quickly. In other words – what do I analyze to make better marketing decisions? SUMMARY:  In this post, we will provide a condensed overview of Google Analytics Real-Time ...

Today, tools like Google Analytics make accessing any kind of data about your website seamless. With the ability to produce reports, segment the data, view real time traffic reports and run custom report filters it can be quite challenging to know where to focus. In this post, I decided to outline 3 metrics each Google Analytics user should use to make better marketing decisions. These metrics will help users refine their marketing strategy and improve their website.

1.  Site Search

Generally speaking, most people who use Google Analytics ...

We've noticed some misconceptions about Google Analytics floating around, and we thought we'd take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked.

MYTH 1: "You get what you pay for." Google Analytics is free, which means the system is down a lot.

Google Analytics makes use of the same network of secure and reliable data centers used to power Google.com, making downtime an extremely rare occurrence. We have a large team focused exclusively ...

This blog post is inspired by a combination of interesting ideas that I came across recently. It all got started with Pete Blackshaw's article "Do We Still Need Websites?" at the AdAge. It was widely discussed both online and offline, as people started to debate on whether or not we are entering a website-less era. In his article, Pete argues that the websites are far from being dead, but if they want  to be effective assests for the company they must serve a new purpose:

A ...