This blog post is inspired by a combination of interesting ideas that I came across recently. It all got started with Pete Blackshaw's article "Do We Still Need Websites?" at the AdAge. It was widely discussed both online and offline, as people started to debate on whether or not we are entering a website-less era. In his article, Pete argues that the websites are far from being dead, but if they want  to be effective assests for the company they must serve a new purpose:

A ...