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This week, I attended a Digital Summit Conference in Atlanta, GA. This was such a great experience as I learned from many professionals in the digital space as well as shared my own thoughts and strategies on web analytics. My presentation was on Measuring Social Media with Google Analytics, and throughout the conference I triedContinue Reading

A good email list is the foundation for email marketing. One of the key ways to creating an email list is getting your website visitors to sign-up for your company newsletter, updates and articles. Unfortunately, this is not as easy as it sounds. I see many companies put a newsletter sign-up box on their websiteContinue Reading

Quite often, when I talk with businesses about their digital marketing efforts, the first thing on their mind is increasing website traffic. In fact, a lot of times organizations put a = sign between digital marketing and driving website traffic. Undoubtedly, digital marketing can drive traffic to your site, but what about converting traffic into leads?Continue Reading

No one wants to make mistakes when it comes to web analytics and tracking. These mistakes might be minor, and we might not pay a lot of attention to them.  But, quite often they are very costly. Bad data means wrong insights and leads to wrong marketing decisions. Here is one of my favorite examples of howContinue Reading

A while ago, I wrote a not-so-serious blog post about using Twitter for dating. It was not a research project, but rather an experiment, and to my surprise a lot of people liked the post, and sent me their thoughts.  Today is Valentine’s day, and relationships are on everyone’s mind. This might be just theContinue Reading

“What should our business do with Pinterest?” This is one of the popular questions that socially aware businesses are trying to answer. The reason I say socially aware is because companies who have been ignoring social media are still trying to figure out if they should be on Facebook. So, is there room to promote your business onContinue Reading

Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is one of the best platforms that provides this service for free. However, just like any other technical tool it has to be properly set-up and configured. Otherwise, it will not work properly, andContinue Reading

In the past, a real-time look at how your website is being used by visitors was only available through paid tools. Recently, Google Analytics added this feature as part of its Google Analytics 5 release. As with all the new tools and features that are available to marketers, the important question is how to getContinue Reading

A few weeks ago I was conducting training for about 50 B2B organizations. At one point, I asked all the participants a very simple question: “How do you use digital marketing?” Most of the participants who responded shared that they use digital marketing to generate new leads. Once the organizations obtain leads, marketing forwards theContinue Reading

Today, tools like Google Analytics make accessing any kind of data about your website seamless. With the ability to produce reports, segment the data, view real time traffic reports and run custom report filters it can be quite challenging to know where to focus. In this post, I decided to outline 3 metrics each GoogleContinue Reading