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Last Wednesday and Thursday, the InfoTrust team made a trip down to Atlanta, Georgia for the second annual Digital Summit.  Taken from their website, this was “Atlanta’s largest Web, Digital Marketing, Social Media and Innovation Conference.  Hundreds upon hundreds gathered to hear dozens of industry thought leaders on topics such Customer Engagement, Mobile & Location, Social Media, Usability, OnlineContinue Reading

At InfoTrust, one of the most important core business values is developing a strong culture.  Personally, I love having the opportunity to explore new ideas in digital marketing, go to educational seminars to stay in touch with the industry and be encouraged to stay actively involved in the community outside of work.  So because ofContinue Reading

Social sharing has become more than just posting what you’re doing or a picture about where you are.  Capturing life moments and sharing those experiences with the world is why social media is such a popular form of communication today.  By now, most businesses understand the value with Facebook and building your digital brand to tie inContinue Reading

Social media has become part of everyone’s daily life.  This is how I started my previous blog post on Social Media Monitoring for Enterprises and the statement still, and most likely always will, stand true.  The desire to stay connecting and share life experiences, moment by moment, is something we can’t deny.  The power thatContinue Reading

Social media has become part of everyone’s daily life.  Updating a status, posting a tweet, uploading a video and connecting with a network is now a routine for many people.  There is tremendous value in harnessing people’s attention on social media to drive brand growth and potentially increase revenue through gaining new fans.  For mostContinue Reading

With approximately 850 million active users on Facebook at this point in time, brands and companies understand the potential value with this social network. Unfortunately, it can be a frustrating process to manage Facebook business and brand pages. From building a large yet targeted audience, supplying relevant and fresh content, to even just monitoring theContinue Reading

To the cloud!  This has been a common expression and recent phenomenon in business.  Wikipedia states cloud storage is the model of networked online storage where data is stored on “virtualized” pools of storage which are generally hosted by third parties. Basically, this means moving business applications and documents to be stored at a differentContinue Reading

In follow up to my previous post about Google+, below is a full list of resources to check out and follow to learn more about the wonderful uses of Google’s social media platform, as well as some great Google+ business page examples. Check these out for more info on Google+ Google Plus Official Support, GoogleContinue Reading

People are social, businesses are social, the whole world is social. These are the facts. Society today is all about sharing experiences and knowledge that can add value. Facebook, Twitter and other social media sites exist and thrive today based off these fundamentals. The type of information shared and with whom they are shared acrossContinue Reading

Blogs to Check Out About Google Analytics We love lists.  So we decided to create a series of blog posts devoted to giving you valuable resources to help with your digital marketing strategy.  Hence the name, “Lists you shouldn’t miss”… kind of rhymes doesn’t it?  In the first blog post of this series, we willContinue Reading