Whether you need help launching a new blog – or improving an existing one, we can help. We offer complete coaching in this area, showing you how to monitor conversations about your business in the blogosphere. We then work with you to tailor every aspect of your content so that it provides your readers with the information and value they are looking for. We also show you how to grow your readership by engaging readers on OTHER blogs, including their own, and even on other social media sites, such as Twitter.

We create custom blog designs that are built on the WordPress platform. When we design blogs, our priority is to match your existing brand standards for a user friendly, easy to navigate site. During the development stage, we set up your RSS feed, create author accounts, set permissions, install appropriate WordPress Plugins and add links to your blogroll.

Search Engine Optimization (SEO)

Search engine optimization can increase your Google PageRank and drive traffic to your blog. We have the necessary tools and experience to ensure that search engines are able to index your blog content easily.

Blogging Strategy

Before you start blogging, it is important to know who else is blogging about your industry or niche. We can survey the web to find your competitors and allies. We can provide you with a sense of their authority and what they are writing about. With this knowledge, we can propose a strategy that will help you distinguish your blog and provide value to your intended audience.

Blog Training

We can train blog users individually or in groups, showing them an overview of the WordPress administrative dashboard. Participants will be taught how to post, edit, tag and link content. We will also explain how to post and reply to comments, as well as trackback to other blogs. We can provide training online, by telephone, and on-site.

Blog Design and Development

We help people create custom blog designs that are built on the WordPress platform . When we design blogs, our priority is to match your existing brand standards, and to make it easy for visitors to navigate your site. During the development stage, we will set up your RSS feed, create author accounts, set permissions, install appropriate WordPress Plugins and add links to your blogroll. We have the necessary tools and experience to ensure that search engines are able to easily index your blog content. We will do this for you, and we will teach you how to do it yourself.

Market Research

Conducting market research and learning about whom else is blogging about your industry or niche is essential, and should be your first priority. We can survey the web to find your competitors and allies. We can provide you with a sense of their authority and what they are writing about. With this knowledge, we can propose a strategy that will help you differentiate your blog and provide value to your intended audience.

Analytics Setup

We can setup analytics tools that will help you track growth and provide benchmarks for evaluation. Analytics tools allow us to determine how many people are visiting your blog and what is driving traffic to your site.

Domain Registration and Hosting

Domain names are important for brand identity and search engine optimization. We can help you come up with a list of appropriate domain names, register your favorite and present hosting options. If you have a server, we can work with your IT staff to install the blog. If your server does not meet the WordPress requirements, we can recommend web hosts.

Ongoing Maintenance

After launching your blog, we can upgrade your WordPress versions, and install new plugins or adjust design elements as needed.