Google Analytics (GA) is free software that tracks and analyzes your web traffic. It is incredibly easy to use, but just like any other technical tool it has to be properly set-up and configured. Otherwise, it will not work properly, and might show wrong data.

Often, we are asked questions about Google Analytics set-up and whether it is properly installed on the site. Proper set-up and tracking is absolutely necessary when it comes down to data reporting and analysis. Improper GA tracking can cause a number of issues on your website.

Tester for Google Analytics provides an effortless way to test if Google Analytics is properly set-up on your site, for free. Our GA Tester generates an easy to understand report that includes:

  1. Summary of findings~ We rank the “health” of your website’s Google analytics installation and provide a score of “Flawless”, “Satisfactory” or “Poor” depending on several criteria our tool scans on your website’s code.
  2. Itemized list of problems~ This break down of errors clearly defines the weak points with your current analytics tracking.
  3. Opportunities for improvement~ The most important portion of the report are the methods to improve and better optimize your site. We provide a quick snapshot of the top ways to better optimize your site’s analytics tracking.

This report will only provide you with 10 errors found on your site. Per your request, we can also provide an in depth analysis of all the problems across your website. This way, you will know exactly what issues need to be addressed immediately to improve your website’s performance. Do not ignore problems that can steer you in the wrong direction. Try Tester for Google Analytics.

Our report will be sent to you within 12 hours. Why does it take us so long? Real-time tools can show tracking on the current page, but it takes a parser that will go through every page of the site to detect if Google Analytics is properly installed. Even our friends at Google cannot parse an entire website in real-time.

Analytics Tester Screenshot

Why use Google Analytics?

Every company has a website to build brand awareness, generate sales, increase growth among other reasons. Optimization of these websites is essential, and every website should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is one of the best platforms that provides this service for free.

We see it time and time again. Google Analytics isn’t installed properly on all pages of a website, leading to incorrect or insufficient data returns. Improper set-up of Google Analytics can cause the following issues:

  1. Lack of data about pay-per-click
  2. Campaign tracking
  3. SEO reporting
  4. Pages do not appear in reports
  5. Affiliate links are not tracked
  6. Lack of goal conversions

The cost of ignoring one of these problems can pile up quickly; but now there is a way to fix this!

If you have any questions about this or if you want more information about our free Google Analytics Checker, email us at info@infotrustllc.com.

*Tester for Google Analytics is an independent Google Analytics installation testing tool that is not in any manner related to or affiliated with Google. Brought to you by InfoTrust, LLC.