Google recently announced that the brand new Enhanced E-Commerce features are now out beta and available to everyone using Google’s Universal Analytics.
This is extremely exciting! However, Enhanced E-Commerce is the most technically advanced and sophisticated part of implementing a measurement architecture for Google Analytics.
Before you can benefit from the amazing reporting and analytics capabilities of Enhanced E-Commerce, you must figure out how to coordinate the implementation across multiple teams.
Because we love Google Analytics – and you – we put together this guide and that covers the eight steps you should follow when it comes to managing an Enhanced E-Commerce implementation across your organization.